Hulbert, B.J. and Harrigan, Paul (2011) The impact of technology on marketing - introducing a new marketing DNA. Academy of Marketing Science Conference, Coral Gables, United States. 24 - 27 May 2011. (Submitted)
Record type:
Conference or Workshop Item
(Paper)
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Submitted date: May 2011
Venue - Dates:
Academy of Marketing Science Conference, Coral Gables, United States, 2011-05-24 - 2011-05-27
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Local EPrints ID: 185427
URI: http://eprints.soton.ac.uk/id/eprint/185427
PURE UUID: 47492279-02bf-4724-95ed-436a6490abbe
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Date deposited: 10 May 2011 14:04
Last modified: 14 Mar 2024 03:13
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Contributors
Author:
B.J. Hulbert
Author:
Paul Harrigan
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