The impact of technology on marketing - introducing a new marketing DNA


Hulbert, B.J. and Harrigan, Paul (2011) The impact of technology on marketing - introducing a new marketing DNA At Academy of Marketing Science Conference, United States. 24 - 27 May 2011.

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Item Type: Conference or Workshop Item (Paper)
Venue - Dates: Academy of Marketing Science Conference, United States, 2011-05-24 - 2011-05-27
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ePrint ID: 185427
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Date Event
May 2011Submitted
Date Deposited: 10 May 2011 14:04
Last Modified: 18 Apr 2017 02:17
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/185427

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