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The impact of technology on marketing - introducing a new marketing DNA

Hulbert, B.J. and Harrigan, Paul (2011) The impact of technology on marketing - introducing a new marketing DNA At Academy of Marketing Science Conference, United States. 24 - 27 May 2011.

Record type: Conference or Workshop Item (Paper)
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Submitted date: May 2011
Venue - Dates: Academy of Marketing Science Conference, United States, 2011-05-24 - 2011-05-27

Identifiers

Local EPrints ID: 185427
URI: http://eprints.soton.ac.uk/id/eprint/185427
PURE UUID: 47492279-02bf-4724-95ed-436a6490abbe

Catalogue record

Date deposited: 10 May 2011 14:04
Last modified: 18 Jul 2017 11:49

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Contributors

Author: B.J. Hulbert
Author: Paul Harrigan

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