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Look on the bright side: a comparison of positive and negative role models in business ethics education

Baden, Denise (2014) Look on the bright side: a comparison of positive and negative role models in business ethics education Academy of Management Education and Learning, 13, (2), pp. 154-170. (doi:10.5465/amle.2012.0251).

Record type: Article


This paper presents three studies that evaluate the effectiveness of positive vs. negative role models of business in terms of increasing ethical intentions among business students. Results were consistent with the hypothesis that teaching business ethics using real-life examples of ethics failures can have the unintended consequence of increasing cynicism and 'norming' unethical behaviour resulting in less ethical behavioural intentions. However, exposure to more positive role models of ethical businesses increases trust in business, and makes ethical behaviour in business seem more attainable, thus increasing students’ confidence in their ability to adopt ethical business practices in their future working life.

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Accepted/In Press date: 10 May 2013
e-pub ahead of print date: 31 May 2013
Published date: 1 June 2014
Keywords: business ethics education, ethical intentions, norms, role models, self-fulfilling prophesies
Organisations: Centre for Relational Leadership & Change


Local EPrints ID: 196375
ISSN: 1537-260X
PURE UUID: bdd8e6c9-fc51-4797-9b5a-0e123babadc1

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Date deposited: 06 Sep 2011 16:50
Last modified: 18 Jul 2017 11:23

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