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Calculated hedonism and young people's drinking practices

Szmigin, Isabelle, Clarke, David, Griffin, Christine, Bengry-Howell, Andrew, Mistral, Willm and Hackley, Chris (2006) Calculated hedonism and young people's drinking practices At Australian and New Zealand Marketing Academy (ANZMAC) Conference, Australia. 04 - 06 Dec 2006.

Record type: Conference or Workshop Item (Paper)

Abstract

Many young people enjoy alcohol consumption as part of their social lives, but recently there has been increased concern regarding the amount they drink and how they behave in public places when intoxicated. So called 'binge' drinking has become a particular concern in the UK. Such drinking behaviour is often positioned in opposition to 'normal' drinking yet the current consumption environment is one that encourages drinking through marketing and liberalisation of licensing laws. This exploratory study examines perceptions of drinking behaviour by young people actively engaged in social activities that involve alcohol consumption. It identifies a number of themes that inform different drinking contexts and drinking styles and suggests the concept of calculated hedonism as helpful in better understanding young people's drinking behaviour

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More information

e-pub ahead of print date: 2006
Venue - Dates: Australian and New Zealand Marketing Academy (ANZMAC) Conference, Australia, 2006-12-04 - 2006-12-06

Identifiers

Local EPrints ID: 198713
URI: http://eprints.soton.ac.uk/id/eprint/198713
PURE UUID: d4987a96-51ca-428a-aa61-2bdf99461fe1

Catalogue record

Date deposited: 06 Oct 2011 12:52
Last modified: 18 Jul 2017 11:18

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Contributors

Author: Isabelle Szmigin
Author: David Clarke
Author: Christine Griffin
Author: Andrew Bengry-Howell
Author: Willm Mistral
Author: Chris Hackley

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