The University of Southampton
University of Southampton Institutional Repository

Calculated hedonism and young people's drinking practices

Szmigin, Isabelle, Clarke, David, Griffin, Christine, Bengry-Howell, Andrew, Mistral, Willm and Hackley, Chris (2006) Calculated hedonism and young people's drinking practices At Australian and New Zealand Marketing Academy (ANZMAC) Conference, Australia. 04 - 06 Dec 2006.

Record type: Conference or Workshop Item (Paper)


Many young people enjoy alcohol consumption as part of their social lives, but recently there has been increased concern regarding the amount they drink and how they behave in public places when intoxicated. So called 'binge' drinking has become a particular concern in the UK. Such drinking behaviour is often positioned in opposition to 'normal' drinking yet the current consumption environment is one that encourages drinking through marketing and liberalisation of licensing laws. This exploratory study examines perceptions of drinking behaviour by young people actively engaged in social activities that involve alcohol consumption. It identifies a number of themes that inform different drinking contexts and drinking styles and suggests the concept of calculated hedonism as helpful in better understanding young people's drinking behaviour

PDF Szmigin_Isabelle 2.pdf - Other
Download (27kB)

More information

e-pub ahead of print date: 2006
Venue - Dates: Australian and New Zealand Marketing Academy (ANZMAC) Conference, Australia, 2006-12-04 - 2006-12-06


Local EPrints ID: 198713
PURE UUID: d4987a96-51ca-428a-aa61-2bdf99461fe1

Catalogue record

Date deposited: 06 Oct 2011 12:52
Last modified: 18 Jul 2017 11:18

Export record


Author: Isabelle Szmigin
Author: David Clarke
Author: Christine Griffin
Author: Andrew Bengry-Howell
Author: Willm Mistral
Author: Chris Hackley

University divisions

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton:

ePrints Soton supports OAI 2.0 with a base URL of

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.