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Training global players: a critical discourse analysis of the field of intercultural business communication

Zotzmann, Karin (2011) Training global players: a critical discourse analysis of the field of intercultural business communication, Saarbrücken, GE, Lambert Academic Publishing, 396pp.

Record type: Book


This investigation analyzes critically the conceptual base and educational goals of a new interdisciplinary academic field of enquiry, Intercultural Business Communication, as it is pursued in the context of the Germany higher education system. To this end a corpus of 24 academic articles was analysed from a CDA (Critical Discourse Analysis) perspective. The investigation debates the validity claims made by these authors in respect to globalisation forces and the educational promise of intercultural understanding through intercultural training. In addition to this, it shows how changes in the higher education system, in particular the attempt to offer services for the business world, can impact upon and alter academic genres. The generic hybridity of the corpus will be discussed in relation to the changing understanding of the nature, form and function of academic knowledge production in society.

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Published date: 3 November 2011
Keywords: education, occupation, career
Organisations: Modern Languages


Local EPrints ID: 203259
ISBN: 978-3-8465-0854-1
PURE UUID: 5f329ea2-4b47-4ced-9e56-7c353bc5d49b

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Date deposited: 14 Nov 2011 13:03
Last modified: 18 Jul 2017 11:09

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Author: Karin Zotzmann

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