Ontologies for Tracking Ubiquitous Interest
Ontologies for Tracking Ubiquitous Interest
Within a ubiquitous environment, intelligent displays can select the most appropriate material depending on factors such as the audience's preferences and diversity of interest. In addition, such intelligent displays should adapt according to how the audience responds. To do this, they need to determine the composition of the audience, in terms of numbers and diversity of interest. This can affect the choice of video clip shown, by taking into consideration the number of people in the local region, and the preferences of the individuals in that region. In this paper we introduce BluScreen, an agent-oriented market-place that uses ubiquitous wireless technology to determine an audience composition as part of the bidding process, and present an ontology that is used to describe the wireless devices (used to identify and track users) within the local region of a display.
Payne, Terry R.
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Sharifi, Matt
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Belecheanu, Roxana
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2005
Payne, Terry R.
0bb13d45-2735-45a3-b72c-472fddbd0bb4
Sharifi, Matt
816918c3-1a84-44f2-8c2c-e52da6cabb3f
Belecheanu, Roxana
ed53b255-80f1-414e-99f1-2155299d97eb
Payne, Terry R., Sharifi, Matt and Belecheanu, Roxana
(2005)
Ontologies for Tracking Ubiquitous Interest.
International Semantic Web Conference (ISWC).
Record type:
Conference or Workshop Item
(Poster)
Abstract
Within a ubiquitous environment, intelligent displays can select the most appropriate material depending on factors such as the audience's preferences and diversity of interest. In addition, such intelligent displays should adapt according to how the audience responds. To do this, they need to determine the composition of the audience, in terms of numbers and diversity of interest. This can affect the choice of video clip shown, by taking into consideration the number of people in the local region, and the preferences of the individuals in that region. In this paper we introduce BluScreen, an agent-oriented market-place that uses ubiquitous wireless technology to determine an audience composition as part of the bidding process, and present an ontology that is used to describe the wireless devices (used to identify and track users) within the local region of a display.
Text
ISWC-poster05.pdf
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More information
Published date: 2005
Venue - Dates:
International Semantic Web Conference (ISWC), 2005-01-01
Organisations:
Electronics & Computer Science
Identifiers
Local EPrints ID: 262965
URI: http://eprints.soton.ac.uk/id/eprint/262965
PURE UUID: c1d6ed14-049d-4b7b-968e-4d3083219d32
Catalogue record
Date deposited: 15 Sep 2006
Last modified: 14 Mar 2024 07:22
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Contributors
Author:
Terry R. Payne
Author:
Matt Sharifi
Author:
Roxana Belecheanu
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