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Trust on the Web: A model for online discussions

Trust on the Web: A model for online discussions
Trust on the Web: A model for online discussions
Trust can be a valuable ally when filtering information provided by the users of online forums or other tools of social interaction in the web, but it is also an implicit procedure performed by humans. This work studies the notion of Trust in online discussions and defines a generic model to describe, measure and evaluate it. An electronic survey was performed in order to understand how humans perceive Trust when interacting with a Forum. The combined results of this survey along with previous work in the area and initial observations provided a set of quantifiable Trust Metrics that was used as the basis for developing a generic model and a prototype web application (TrustBB) to describe and measure Trust. The intention is not to provide an all-in-one solution but to specify a framework of configurable metrics to describe Trust in forums and express it via an abstract rating. Administrators of TrustBB are then able to plug-in and edit their own metrics according to different research scenarios and requirements. The resulting Trust rating is useful to users/administrators of a bulletin board, who have a metric to consult when filtering information, but also to Social Scientists in their studies of the social interactions that take place in online discussions. Furthermore, not only is the model extensible and adaptable, but the combination of the model and an existing Forum technology could be used as a basis for further, more specialised experiments.
Pagkalos, Ionnis
8a76316b-9fef-415b-8667-aeadcc795bbc
Weal, Mark
e8fd30a6-c060-41c5-b388-ca52c81032a4
Pagkalos, Ionnis
8a76316b-9fef-415b-8667-aeadcc795bbc
Weal, Mark
e8fd30a6-c060-41c5-b388-ca52c81032a4

Pagkalos, Ionnis and Weal, Mark (2009) Trust on the Web: A model for online discussions. IADIS International Conference WWW/INTERNET 2009, Italy. 19 - 22 Nov 2009.

Record type: Conference or Workshop Item (Paper)

Abstract

Trust can be a valuable ally when filtering information provided by the users of online forums or other tools of social interaction in the web, but it is also an implicit procedure performed by humans. This work studies the notion of Trust in online discussions and defines a generic model to describe, measure and evaluate it. An electronic survey was performed in order to understand how humans perceive Trust when interacting with a Forum. The combined results of this survey along with previous work in the area and initial observations provided a set of quantifiable Trust Metrics that was used as the basis for developing a generic model and a prototype web application (TrustBB) to describe and measure Trust. The intention is not to provide an all-in-one solution but to specify a framework of configurable metrics to describe Trust in forums and express it via an abstract rating. Administrators of TrustBB are then able to plug-in and edit their own metrics according to different research scenarios and requirements. The resulting Trust rating is useful to users/administrators of a bulletin board, who have a metric to consult when filtering information, but also to Social Scientists in their studies of the social interactions that take place in online discussions. Furthermore, not only is the model extensible and adaptable, but the combination of the model and an existing Forum technology could be used as a basis for further, more specialised experiments.

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More information

Published date: 19 November 2009
Additional Information: Event Dates: 19 - 22 November 2009
Venue - Dates: IADIS International Conference WWW/INTERNET 2009, Italy, 2009-11-19 - 2009-11-22
Organisations: Web & Internet Science

Identifiers

Local EPrints ID: 268202
URI: https://eprints.soton.ac.uk/id/eprint/268202
PURE UUID: d70a486d-64cf-4087-9f0e-87be96ed8596
ORCID for Mark Weal: ORCID iD orcid.org/0000-0001-6251-8786

Catalogue record

Date deposited: 12 Nov 2009 14:08
Last modified: 06 Jun 2018 13:08

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