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Monetizing IMS-based IPTV through personalized advertising

Monetizing IMS-based IPTV through personalized advertising
Monetizing IMS-based IPTV through personalized advertising
The adoption of the IP Multimedia Subsystem (IMS) has faced a number of challenges. Furthermore, countries with developing infrastructure face additional difficulties. It is important for such countries to overcome these obstacles in order to adopt Next Generation Network (NGN) architectures and compete globally with operators offering IMS services. Funding the deployment of NGNs is a major hurdle for developing countries. Investors need a guarantee of returns within a particular timeframe. However, the declining Average Revenue Per User (ARPU) and the lack of a killer application for the IMS inhibit this. To overcome these challenges, this paper proposes a personalized advertising system for IMS-based IPTV to generate revenue based on marketing and incentivize IMS roll out for telcos. Furthermore, the system is integrated with the IMS charging framework to reward users for viewing advertisements.
7 pp.-
IEEE
Wilson, P.R.
220c549a-91d9-4cfa-b371-db3f46c0224d
Oziyani, V.G.
432d569d-3928-4bc7-9617-96dd5d20ef9d
Ventura, N.
3be1f9b5-4604-4a51-af3c-c059c992c73d
Wilson, P.R.
220c549a-91d9-4cfa-b371-db3f46c0224d
Oziyani, V.G.
432d569d-3928-4bc7-9617-96dd5d20ef9d
Ventura, N.
3be1f9b5-4604-4a51-af3c-c059c992c73d

Wilson, P.R., Oziyani, V.G. and Ventura, N. (2009) Monetizing IMS-based IPTV through personalized advertising. In 2009 International Conference on Ultra Modern Telecommunications & Workshops. IEEE. 7 pp.-. (doi:10.1109/ICUMT.2009.5345437).

Record type: Conference or Workshop Item (Paper)

Abstract

The adoption of the IP Multimedia Subsystem (IMS) has faced a number of challenges. Furthermore, countries with developing infrastructure face additional difficulties. It is important for such countries to overcome these obstacles in order to adopt Next Generation Network (NGN) architectures and compete globally with operators offering IMS services. Funding the deployment of NGNs is a major hurdle for developing countries. Investors need a guarantee of returns within a particular timeframe. However, the declining Average Revenue Per User (ARPU) and the lack of a killer application for the IMS inhibit this. To overcome these challenges, this paper proposes a personalized advertising system for IMS-based IPTV to generate revenue based on marketing and incentivize IMS roll out for telcos. Furthermore, the system is integrated with the IMS charging framework to reward users for viewing advertisements.

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More information

Published date: 2009
Organisations: Electronics & Computer Science

Identifiers

Local EPrints ID: 270048
URI: https://eprints.soton.ac.uk/id/eprint/270048
PURE UUID: 1bba67ee-6379-4788-a213-2c92aa190ca9

Catalogue record

Date deposited: 21 Apr 2010 07:46
Last modified: 05 Oct 2018 11:32

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