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The Review of Cloud Business Models and Demonstrations in Finance and Health Clouds (Go to - 30 Euro)

Chang, Victor, Wills, Gary and De Roure, David (2010) The Review of Cloud Business Models and Demonstrations in Finance and Health Clouds (Go to - 30 Euro) At European Identity Conference, Cloud 2010, Germany. 04 - 07 May 2010.

Record type: Conference or Workshop Item (Paper)


(Go to - 30 Euro) This paper reviews current cloud computing business models and presents proposals on how organisations can achieve sustainability by adopting appropriate models. Using the Jericho Forum’s Cloud Cube Model (CCM), we classify cloud computing business models into eight types: (1) Service Provider and Service Orientation; (2) Support and Services Contracts; (3) In-House Private Clouds; (4) All-In-One Enterprise Cloud; (5) One-Stop Resources and Services; (6) Government funding; (7) Venture Capitals; and (8) Entertainment and Social Networking. We newly propose the Hexagon Model that includes six key elements for sustainability based on Sun Tzu’s Art of War and literature review, and the sixth factor is rated based on case studies and peer reviews. Areas occupied in the Hexagon can represent strengths and weaknesses of a cloud business, and several cases are presented with rationale explained. Apart from the qualitative approach, the quantitative approach we use is the Capital Asset Pricing Model and Modern Portfolio Theory, both of which aim computing organisational sustainability and predict how well an organisation can perform. We also present Finance clouds where Monte Carlo Methods (MCM) and Black Scholes Model (BSM) have been used to achieve portability, speed, accuracy and reliability from desktop to clouds. We have presented Storage for Health clouds, which have been in services. We also demonstrate how lessons learned in the Health Cloud are useful for Finance Clouds. Cloud computing indeed can provide exciting business models and use cases in different sectors. Note: This is a consultancy paper and is not free of charge.

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More information

Published date: 5 May 2010
Additional Information: Event Dates: 4th of May - 7th of May, 2010
Venue - Dates: European Identity Conference, Cloud 2010, Germany, 2010-05-04 - 2010-05-07
Keywords: Cloud Cube Model, Hexagon Model, Sun Tzu’s Art of War (STAW), Capital Asset Pricing Model (CAPM), Modern Portfolio Theory (MPT), Monte Carlo Methods (MCM), Black Scholes Model, Financial Cloud Framework (FCF), 3D Visualisation, Health Storage Framework
Organisations: Electronic & Software Systems


Local EPrints ID: 270964
PURE UUID: 45210ce2-1d81-4bad-af31-e5e99310e01b
ORCID for Gary Wills: ORCID iD
ORCID for David De Roure: ORCID iD

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Date deposited: 01 May 2010 00:37
Last modified: 18 Jul 2017 06:49

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Author: Victor Chang
Author: Gary Wills ORCID iD
Author: David De Roure ORCID iD

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