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Social Media and Emergent Organizational Narratives

Social Media and Emergent Organizational Narratives
Social Media and Emergent Organizational Narratives
Organizational identity is a key part of managing commercial, governmental and charitable organizations. It informs relations to external stakeholders, and also affects the internal working culture. One way of understanding organizational identity is to look at how it is shaped through narratives, and increasingly these narratives are happening on the Web and through Social Media. In this position paper we outline some of the existing work in organizational identity and narrative systems, and argue that narrative systems might be able to help human analysts identify and manage emerging organizational narratives. To this end we propose a high-level framework of how such a system might function and identify some initial technical challenges.
Millard, David
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Hargood, Charlie
9c24b7b0-ee48-41ba-9868-5b97b804f7d3
Weal, Mark
e8fd30a6-c060-41c5-b388-ca52c81032a4
Warren, Lorraine
31ae1012-ee25-4f80-a23b-dbe811b922f1
Harris, Lisa
a9e5438f-139b-4a59-85af-4630d519ec5f
Millard, David
4f19bca5-80dc-4533-a101-89a5a0e3b372
Hargood, Charlie
9c24b7b0-ee48-41ba-9868-5b97b804f7d3
Weal, Mark
e8fd30a6-c060-41c5-b388-ca52c81032a4
Warren, Lorraine
31ae1012-ee25-4f80-a23b-dbe811b922f1
Harris, Lisa
a9e5438f-139b-4a59-85af-4630d519ec5f

Millard, David, Hargood, Charlie, Weal, Mark, Warren, Lorraine and Harris, Lisa (2011) Social Media and Emergent Organizational Narratives. Narrative and Hypertext Workshop at Hypertext 11.

Record type: Conference or Workshop Item (Paper)

Abstract

Organizational identity is a key part of managing commercial, governmental and charitable organizations. It informs relations to external stakeholders, and also affects the internal working culture. One way of understanding organizational identity is to look at how it is shaped through narratives, and increasingly these narratives are happening on the Web and through Social Media. In this position paper we outline some of the existing work in organizational identity and narrative systems, and argue that narrative systems might be able to help human analysts identify and manage emerging organizational narratives. To this end we propose a high-level framework of how such a system might function and identify some initial technical challenges.

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More information

Published date: 6 June 2011
Venue - Dates: Narrative and Hypertext Workshop at Hypertext 11, 2011-06-06
Organisations: Web & Internet Science

Identifiers

Local EPrints ID: 272276
URI: https://eprints.soton.ac.uk/id/eprint/272276
PURE UUID: 70b8817b-6d10-4a5e-b4a2-0867754faf65
ORCID for David Millard: ORCID iD orcid.org/0000-0002-7512-2710
ORCID for Mark Weal: ORCID iD orcid.org/0000-0001-6251-8786

Catalogue record

Date deposited: 12 May 2011 16:07
Last modified: 06 Jun 2018 13:08

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