Social Media and Emergent Organizational Narratives
Social Media and Emergent Organizational Narratives
Organizational identity is a key part of managing commercial, governmental and charitable organizations. It informs relations to external stakeholders, and also affects the internal working culture. One way of understanding organizational identity is to look at how it is shaped through narratives, and increasingly these narratives are happening on the Web and through Social Media. In this position paper we outline some of the existing work in organizational identity and narrative systems, and argue that narrative systems might be able to help human analysts identify and manage emerging organizational narratives. To this end we propose a high-level framework of how such a system might function and identify some initial technical challenges.
Millard, David
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Hargood, Charlie
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Weal, Mark
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Warren, Lorraine
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Harris, Lisa
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6 June 2011
Millard, David
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Hargood, Charlie
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Weal, Mark
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Warren, Lorraine
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Harris, Lisa
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Millard, David, Hargood, Charlie, Weal, Mark, Warren, Lorraine and Harris, Lisa
(2011)
Social Media and Emergent Organizational Narratives.
Narrative and Hypertext Workshop at Hypertext 11, Eindhoven.
Record type:
Conference or Workshop Item
(Paper)
Abstract
Organizational identity is a key part of managing commercial, governmental and charitable organizations. It informs relations to external stakeholders, and also affects the internal working culture. One way of understanding organizational identity is to look at how it is shaped through narratives, and increasingly these narratives are happening on the Web and through Social Media. In this position paper we outline some of the existing work in organizational identity and narrative systems, and argue that narrative systems might be able to help human analysts identify and manage emerging organizational narratives. To this end we propose a high-level framework of how such a system might function and identify some initial technical challenges.
Text
16-dmillard.pdf
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More information
Published date: 6 June 2011
Venue - Dates:
Narrative and Hypertext Workshop at Hypertext 11, Eindhoven, 2011-06-06
Organisations:
Web & Internet Science
Identifiers
Local EPrints ID: 272276
URI: http://eprints.soton.ac.uk/id/eprint/272276
PURE UUID: 70b8817b-6d10-4a5e-b4a2-0867754faf65
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Date deposited: 12 May 2011 16:07
Last modified: 15 Mar 2024 02:59
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Contributors
Author:
David Millard
Author:
Charlie Hargood
Author:
Mark Weal
Author:
Lorraine Warren
Author:
Lisa Harris
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