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Digital Innovation - Investigating the Sustainability of New Kinds of Web

Digital Innovation - Investigating the Sustainability of New Kinds of Web
Digital Innovation - Investigating the Sustainability of New Kinds of Web
From a technical perspective, the Web is a distributed information architecture that is based on the concepts of interaction (HTTP), format (HTML/RDF) and identification (URI) [5]. "Browsing", "navigating" and "information discovery" are the kinds of generic activities that web developers and information scientists concern themselves with, but the more common labels adopted by users to describe their online activities are Social Networking, Internet Video, Blogging, Online Banking, Open Source Develop-ment, Internet Porn, E-research and Internet Shopping. Specialist kinds of interaction (shopping baskets, playlists, blogrolls) are recognizable in all these activities, even though users may be simply "navigating web pages". Those web engineers and content providers building on the Web to provide Internet Shopping (e-commerce, b2b, secure financial transactions, product databases, stock control, warehouses and delivery) have different concerns to those dealing with Internet Video (rights acquisition, media streaming, content licensing, bandwidth negotiation, format transformation). Following the socio-technical perspective described by Law [7], we can see the Web as a loose affiliation of semi-independent content networks (each a web in its own right) with their own practices, technologies, business models and ecology of producers and consumers. The Web is a network of networks of stakeholders mutually reinforced and stabilized by each others’ success and by W3C standards and policies. Innovation in the WWW occurs either through making improvements within an existing network (better ways of delivering Internet TV, for example) or by the creation of an entirely new web of activity to supplement the existing Web. Berners-Lee describes this process as ‘magic’[1]; this paper identifies a recent Web innovation, analyses the quantitative evidence of its adoption and models the processes involved in its development in order to understand the magic of the web and to improve its chances of sustainability.
Tinati, Ramine
f74a0556-6a04-40c5-8bcf-6f5235dbf687
Carr, Les
0572b10e-039d-46c6-bf05-57cce71d3936
Halford, Susan
5a746e26-6798-4dfe-a77e-3c65871ca2d2
Pope, Catherine
6ad89c6c-f326-4e6f-9e38-ff7a7afec724
Tinati, Ramine
f74a0556-6a04-40c5-8bcf-6f5235dbf687
Carr, Les
0572b10e-039d-46c6-bf05-57cce71d3936
Halford, Susan
5a746e26-6798-4dfe-a77e-3c65871ca2d2
Pope, Catherine
6ad89c6c-f326-4e6f-9e38-ff7a7afec724

Tinati, Ramine, Carr, Les, Halford, Susan and Pope, Catherine (2011) Digital Innovation - Investigating the Sustainability of New Kinds of Web At Digital Engagement 2011.

Record type: Conference or Workshop Item (Paper)

Abstract

From a technical perspective, the Web is a distributed information architecture that is based on the concepts of interaction (HTTP), format (HTML/RDF) and identification (URI) [5]. "Browsing", "navigating" and "information discovery" are the kinds of generic activities that web developers and information scientists concern themselves with, but the more common labels adopted by users to describe their online activities are Social Networking, Internet Video, Blogging, Online Banking, Open Source Develop-ment, Internet Porn, E-research and Internet Shopping. Specialist kinds of interaction (shopping baskets, playlists, blogrolls) are recognizable in all these activities, even though users may be simply "navigating web pages". Those web engineers and content providers building on the Web to provide Internet Shopping (e-commerce, b2b, secure financial transactions, product databases, stock control, warehouses and delivery) have different concerns to those dealing with Internet Video (rights acquisition, media streaming, content licensing, bandwidth negotiation, format transformation). Following the socio-technical perspective described by Law [7], we can see the Web as a loose affiliation of semi-independent content networks (each a web in its own right) with their own practices, technologies, business models and ecology of producers and consumers. The Web is a network of networks of stakeholders mutually reinforced and stabilized by each others’ success and by W3C standards and policies. Innovation in the WWW occurs either through making improvements within an existing network (better ways of delivering Internet TV, for example) or by the creation of an entirely new web of activity to supplement the existing Web. Berners-Lee describes this process as ‘magic’[1]; this paper identifies a recent Web innovation, analyses the quantitative evidence of its adoption and models the processes involved in its development in order to understand the magic of the web and to improve its chances of sustainability.

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More information

Published date: 15 November 2011
Additional Information: Event Dates: 15th November 2011
Venue - Dates: Digital Engagement 2011, 2011-11-15
Organisations: Web & Internet Science

Identifiers

Local EPrints ID: 273028
URI: http://eprints.soton.ac.uk/id/eprint/273028
PURE UUID: 61469f46-dd49-4bca-bacb-57c3f43d1082
ORCID for Les Carr: ORCID iD orcid.org/0000-0002-2113-9680

Catalogue record

Date deposited: 21 Nov 2011 17:09
Last modified: 18 Jul 2017 06:18

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Contributors

Author: Ramine Tinati
Author: Les Carr ORCID iD
Author: Susan Halford
Author: Catherine Pope

University divisions

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