Gauzente, Claire, Ranchhod, Ashok and Gurau, Calin (2008) SMS-marketing: a study of consumer saturation using an extended TAM approach. International Journal of Electronic Business, 6 (3), 282. (doi:10.1504/IJEB.2008.019108).
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Published date: 2008
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Winchester School of Art
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Local EPrints ID: 338372
URI: http://eprints.soton.ac.uk/id/eprint/338372
ISSN: 1470-6067
PURE UUID: 472b8c6d-c062-48d2-b795-2e109526b492
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Date deposited: 16 May 2012 12:28
Last modified: 14 Mar 2024 11:04
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Author:
Claire Gauzente
Author:
Ashok Ranchhod
Author:
Calin Gurau
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