SMS-marketing: a study of consumer saturation using an extended TAM approach


Gauzente, Claire, Ranchhod, Ashok and Gurau, Calin (2008) SMS-marketing: a study of consumer saturation using an extended TAM approach International Journal of Electronic Business, 6, (3), p. 282. (doi:10.1504/IJEB.2008.019108).

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Item Type: Article
Digital Object Identifier (DOI): doi:10.1504/IJEB.2008.019108
ISSNs: 1470-6067 (print)
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Organisations: Winchester School of Art
ePrint ID: 338372
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2008Published
Date Deposited: 16 May 2012 12:28
Last Modified: 17 Apr 2017 17:09
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/338372

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