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SMS-marketing: a study of consumer saturation using an extended TAM approach

SMS-marketing: a study of consumer saturation using an extended TAM approach
SMS-marketing: a study of consumer saturation using an extended TAM approach
1470-6067
282
Gauzente, Claire
0f1e82f6-a12d-468f-b97e-860120da72a0
Ranchhod, Ashok
4502275c-3dca-4c29-a2cb-3a0356e4de0e
Gurau, Calin
e1871244-6761-4f2a-9b24-a9397bb4a0ff
Gauzente, Claire
0f1e82f6-a12d-468f-b97e-860120da72a0
Ranchhod, Ashok
4502275c-3dca-4c29-a2cb-3a0356e4de0e
Gurau, Calin
e1871244-6761-4f2a-9b24-a9397bb4a0ff

Gauzente, Claire, Ranchhod, Ashok and Gurau, Calin (2008) SMS-marketing: a study of consumer saturation using an extended TAM approach. International Journal of Electronic Business, 6 (3), 282. (doi:10.1504/IJEB.2008.019108).

Record type: Article

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Published date: 2008
Organisations: Winchester School of Art

Identifiers

Local EPrints ID: 338372
URI: https://eprints.soton.ac.uk/id/eprint/338372
ISSN: 1470-6067
PURE UUID: 472b8c6d-c062-48d2-b795-2e109526b492
ORCID for Ashok Ranchhod: ORCID iD orcid.org/0000-0003-4269-8825

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Date deposited: 16 May 2012 12:28
Last modified: 06 Jun 2018 12:37

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