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SMS-marketing: a study of consumer saturation using an extended TAM approach

Gauzente, Claire, Ranchhod, Ashok and Gurau, Calin (2008) SMS-marketing: a study of consumer saturation using an extended TAM approach International Journal of Electronic Business, 6, (3), p. 282. (doi:10.1504/IJEB.2008.019108).

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Published date: 2008
Organisations: Winchester School of Art

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Local EPrints ID: 338372
URI: http://eprints.soton.ac.uk/id/eprint/338372
ISSN: 1470-6067
PURE UUID: 472b8c6d-c062-48d2-b795-2e109526b492
ORCID for Ashok Ranchhod: ORCID iD orcid.org/0000-0003-4269-8825

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Date deposited: 16 May 2012 12:28
Last modified: 18 Jul 2017 05:57

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Contributors

Author: Claire Gauzente
Author: Ashok Ranchhod ORCID iD
Author: Calin Gurau

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