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Self-love or other-love? Explicit other-preference but implicit self-preference

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Do humans prefer the self even over their favorite other person? This question has pervaded philosophy and social-behavioral sciences. Psychology’s distinction between explicit and implicit preferences calls for a two-tiered solution. Our evolutionarily-based Dissociative Self-Preference Model offers two hypotheses. Other-preferences prevail at an explicit level, because they convey caring for others, which strengthens interpersonal bonds–a major evolutionary advantage. Self-preferences, however, prevail at an implicit level, because they facilitate self-serving automatic behavior, which favors the self in life-or-die situations–also a major evolutionary advantage. We examined the data of 1,519 participants, who completed an explicit measure and one of five implicit measures of preferences for self versus favorite other. The results were consistent with the Dissociative Self-Preference Model. Explicitly, participants preferred their favorite other over the self. Implicitly, however, they preferred the self over their favorite other (be it their child, romantic partner, or best friend). Results are discussed in relation to evolutionary theorizing on self-deception.

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Geabauer, J.E., Göritz, A.S., Hofmann, W and Sedikides, Constantine (2012) Self-love or other-love? Explicit other-preference but implicit self-preference PLoS ONE, 7, (7) (doi:10.1371/journal.pone.0041789).

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Published date: 25 July 2012


Local EPrints ID: 341636
ISSN: 1932-6203
PURE UUID: f61e3c15-7702-4226-a293-9e6728a991db

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Date deposited: 31 Jul 2012 09:18
Last modified: 18 Jul 2017 05:33

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Author: J.E. Geabauer
Author: A.S. Göritz
Author: W Hofmann

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