A prescriptive approach to qualify and quantify
customer value for value-based requirements
engineering
A prescriptive approach to qualify and quantify
customer value for value-based requirements
engineering
Recently, customer-based product development is becoming a popular paradigm. Customer expectations and needs can be identified and transformed into requirements for product design with the help of various methods and tools. However, in many cases, these models fail to focus on the perceived value that is crucial when customers make the decision of purchasing a product. In this paper, a prescriptive approach to support value-based requirements engineering (RE) is proposed, describing the foundations, procedures and initial applications in the context of RE for commercial aircraft. An integrated set of techniques, such as means-ends analysis, part-whole analysis and multi-attribute utility theory is introduced in order to understand customer values in depth and width. Technically, this enables identifying the implicit value, structuring logically collected statements of customer expectations and performing value modelling and simulation. Additionally, it helps to put in place a system to measure customer satisfaction that is derived from the proposed approach. The approach offers significant potential to develop effective value creation strategies for the development of new products
327-345
Zhang, Xinwei
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Auriol, Guillaume
944d7384-e97e-41f4-97db-b3002868482c
Eres, Hakki
b22e2d66-55c4-46d2-8ec3-46317033de43
Baron, Claude
bc031b37-4bf1-45d8-826b-a3d939075242
1 April 2013
Zhang, Xinwei
f09d71a3-02d8-46ac-bcec-d914689f91f9
Auriol, Guillaume
944d7384-e97e-41f4-97db-b3002868482c
Eres, Hakki
b22e2d66-55c4-46d2-8ec3-46317033de43
Baron, Claude
bc031b37-4bf1-45d8-826b-a3d939075242
Zhang, Xinwei, Auriol, Guillaume, Eres, Hakki and Baron, Claude
(2013)
A prescriptive approach to qualify and quantify
customer value for value-based requirements
engineering.
International Journal of Computer Integrated Manufacturing, 26 (4), .
(doi:10.1080/0951192X.2012.717718).
Abstract
Recently, customer-based product development is becoming a popular paradigm. Customer expectations and needs can be identified and transformed into requirements for product design with the help of various methods and tools. However, in many cases, these models fail to focus on the perceived value that is crucial when customers make the decision of purchasing a product. In this paper, a prescriptive approach to support value-based requirements engineering (RE) is proposed, describing the foundations, procedures and initial applications in the context of RE for commercial aircraft. An integrated set of techniques, such as means-ends analysis, part-whole analysis and multi-attribute utility theory is introduced in order to understand customer values in depth and width. Technically, this enables identifying the implicit value, structuring logically collected statements of customer expectations and performing value modelling and simulation. Additionally, it helps to put in place a system to measure customer satisfaction that is derived from the proposed approach. The approach offers significant potential to develop effective value creation strategies for the development of new products
Text
IJCIM-paper submission.pdf
- Accepted Manuscript
More information
e-pub ahead of print date: 30 August 2012
Published date: 1 April 2013
Organisations:
Computational Engineering & Design Group
Identifiers
Local EPrints ID: 342532
URI: http://eprints.soton.ac.uk/id/eprint/342532
ISSN: 0951-192X
PURE UUID: 18f33c92-b7e3-490a-9cf5-292e34a94b75
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Date deposited: 05 Sep 2012 13:38
Last modified: 15 Mar 2024 03:14
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Contributors
Author:
Xinwei Zhang
Author:
Guillaume Auriol
Author:
Claude Baron
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