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Social and environmental accounting as symbolic and substantive means of legitimation: The case of HIV/AIDS reporting in South Africa

Record type: Article

We develop an interpretive framework which combines Suchman’s (1995) work on the dynamics of organisational legitimacy and Ashforth and Gibbs’ (1990) concepts of symbolic and substantive management to investigate how and why public corporations rely on symbolic and substantive social disclosures. We apply this framework to the case of the HIV/AIDS health crisis in South Africa (SA) and examine the corporate disclosure behaviour of a sample of 75 SA listed corporations from 2003 to 2009. We use content analysis procedures to codify the disclosures and devise a disclosure index based on the Global Reporting Initiative guidelines on HIV/AIDS to assess whether corporations have adopted a substantive management strategy. Our findings suggest that public corporations use a combination of substantive and symbolic disclosures in a bid to seek specific forms of moral legitimacy (structural, procedural, and consequential) and pragmatic legitimacy (dispositional, influence, and exchange). Our analysis reveals that the mix of substantive and symbolic disclosures is altered as a result of changes in stakeholder salience, societal attitudes and the corporation’s current ‘state’ of legitimacy. More generally, the findings demonstrate that our proposed analytical framework is useful in understanding how substantive and symbolic disclosures (or a combination thereof) are relied upon to achieve specific types of organisational legitimacy.

Keywords: HIV/AIDS; social and environmental accounting; substantive disclosures; symbolic disclosures; legitimacy theory; South Africa.

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Citation

Soobaroyen, Teerooven and Ntim, Collins (2013) Social and environmental accounting as symbolic and substantive means of legitimation: The case of HIV/AIDS reporting in South Africa [in special issue: Social and Environmental Accounting in Emerging and Less Developed Economies] Accounting Forum, 37, (2), pp. 92-109. (doi:10.1016/j.accfor.2013.04.002).

More information

Published date: 5 May 2013
Keywords: HIV/AIDS, social and environmental accounting, substantive disclosures, symbolic disclosures, legitimacy theory, South Africa.
Organisations: Centre of Excellence for International Banking, Finance & Accounting

Identifiers

Local EPrints ID: 343004
URI: http://eprints.soton.ac.uk/id/eprint/343004
ISSN: 0155-9982
PURE UUID: 357204f5-3ee9-4b8c-80b0-e11f6a93c3b2

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Date deposited: 20 Sep 2012 10:22
Last modified: 18 Jul 2017 05:25

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Contributors

Author: Teerooven Soobaroyen
Author: Collins Ntim

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