Comparing the perspicacity, appropriateness and preference of web browser icons with Chinese users
Comparing the perspicacity, appropriateness and preference of web browser icons with Chinese users
This paper compares the perspicacity, appropriateness and preference of web browser icons from leading software providers with those of a culture-specific design. This online study was conducted in Taiwan and involved 103 participants, who were given three sets of web browser icons to review, namely Microsoft Internet Explorer, Macintosh Safari and culturally specific icons created using the Culture-Centred Design methodology. The findings of the study show that all three sets have generally high recognition rates in the region of 80%, but that some icon functions (e.g. Go/Visit and Favourite) in all three sets have poor recognition rates in the region of 60% and are considered inappropriate and below the ISO threshold of success
59-78
Siu-Tsen, Shen
e87e5eab-0fdc-48bb-ba79-34f99026922e
Prior, Stephen D.
9c753e49-092a-4dc5-b4cd-6d5ff77e9ced
Chen, Kuen-Meau
8c4b0e7c-bb98-41c0-8326-f33a8fc68b46
March 2009
Siu-Tsen, Shen
e87e5eab-0fdc-48bb-ba79-34f99026922e
Prior, Stephen D.
9c753e49-092a-4dc5-b4cd-6d5ff77e9ced
Chen, Kuen-Meau
8c4b0e7c-bb98-41c0-8326-f33a8fc68b46
Siu-Tsen, Shen, Prior, Stephen D. and Chen, Kuen-Meau
(2009)
Comparing the perspicacity, appropriateness and preference of web browser icons with Chinese users.
Digital Creativity, 20 (1-2), .
Abstract
This paper compares the perspicacity, appropriateness and preference of web browser icons from leading software providers with those of a culture-specific design. This online study was conducted in Taiwan and involved 103 participants, who were given three sets of web browser icons to review, namely Microsoft Internet Explorer, Macintosh Safari and culturally specific icons created using the Culture-Centred Design methodology. The findings of the study show that all three sets have generally high recognition rates in the region of 80%, but that some icon functions (e.g. Go/Visit and Favourite) in all three sets have poor recognition rates in the region of 60% and are considered inappropriate and below the ISO threshold of success
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More information
Published date: March 2009
Organisations:
Aeronautics, Astronautics & Comp. Eng
Identifiers
Local EPrints ID: 343536
URI: http://eprints.soton.ac.uk/id/eprint/343536
ISSN: 1462-6268
PURE UUID: 6fd28953-ade7-46ac-86fa-8da2f8593090
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Date deposited: 04 Oct 2012 10:27
Last modified: 28 Apr 2022 02:08
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Contributors
Author:
Shen Siu-Tsen
Author:
Kuen-Meau Chen
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