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Comparing the perspicacity, appropriateness and preference of web browser icons with Chinese users

Comparing the perspicacity, appropriateness and preference of web browser icons with Chinese users
Comparing the perspicacity, appropriateness and preference of web browser icons with Chinese users
This paper compares the perspicacity, appropriateness and preference of web browser icons from leading software providers with those of a culture-specific design. This online study was conducted in Taiwan and involved 103 participants, who were given three sets of web browser icons to review, namely Microsoft Internet Explorer, Macintosh Safari and culturally specific icons created using the Culture-Centred Design methodology. The findings of the study show that all three sets have generally high recognition rates in the region of 80%, but that some icon functions (e.g. Go/Visit and Favourite) in all three sets have poor recognition rates in the region of 60% and are considered inappropriate and below the ISO threshold of success
1462-6268
59-78
Siu-Tsen, Shen
e87e5eab-0fdc-48bb-ba79-34f99026922e
Prior, Stephen D.
9c753e49-092a-4dc5-b4cd-6d5ff77e9ced
Chen, Kuen-Meau
8c4b0e7c-bb98-41c0-8326-f33a8fc68b46
Siu-Tsen, Shen
e87e5eab-0fdc-48bb-ba79-34f99026922e
Prior, Stephen D.
9c753e49-092a-4dc5-b4cd-6d5ff77e9ced
Chen, Kuen-Meau
8c4b0e7c-bb98-41c0-8326-f33a8fc68b46

Siu-Tsen, Shen, Prior, Stephen D. and Chen, Kuen-Meau (2009) Comparing the perspicacity, appropriateness and preference of web browser icons with Chinese users. Digital Creativity, 20 (1-2), 59-78.

Record type: Article

Abstract

This paper compares the perspicacity, appropriateness and preference of web browser icons from leading software providers with those of a culture-specific design. This online study was conducted in Taiwan and involved 103 participants, who were given three sets of web browser icons to review, namely Microsoft Internet Explorer, Macintosh Safari and culturally specific icons created using the Culture-Centred Design methodology. The findings of the study show that all three sets have generally high recognition rates in the region of 80%, but that some icon functions (e.g. Go/Visit and Favourite) in all three sets have poor recognition rates in the region of 60% and are considered inappropriate and below the ISO threshold of success

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More information

Published date: March 2009
Organisations: Aeronautics, Astronautics & Comp. Eng

Identifiers

Local EPrints ID: 343536
URI: http://eprints.soton.ac.uk/id/eprint/343536
ISSN: 1462-6268
PURE UUID: 6fd28953-ade7-46ac-86fa-8da2f8593090
ORCID for Stephen D. Prior: ORCID iD orcid.org/0000-0002-4993-4942

Catalogue record

Date deposited: 04 Oct 2012 10:27
Last modified: 18 Feb 2021 17:20

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