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Testing of a novel web browser interface for the Chinese market

Testing of a novel web browser interface for the Chinese market
Testing of a novel web browser interface for the Chinese market
This paper compares the perspicacity, appropriateness and preference of web browser icons from leading software providers with those of a culture-specific design. This online study was conducted in Taiwan and involved 103 participants, who were given three sets of web browser icons to review, namely Microsoft Internet Explorer, Macintosh Safari, and culturally specific icons created using the Culture-Centred Design methodology. The findings of the study show that all three sets have generally high recognition rates, but that some icon functions (e.g. Go/Visit and Favourite) in all three sets have poor recognition rates and are considered inappropriate
web browser icons, icons, perspicacity, chinese, culturalisation, user interface design
0302-9743
413-418
Shen, Siu-Tsen
3d7a9237-0668-4ebe-87a5-2725b268fbd3
Prior, Stephen D.
9c753e49-092a-4dc5-b4cd-6d5ff77e9ced
Chen, Kuen-Meau
8c4b0e7c-bb98-41c0-8326-f33a8fc68b46
Shen, Siu-Tsen
3d7a9237-0668-4ebe-87a5-2725b268fbd3
Prior, Stephen D.
9c753e49-092a-4dc5-b4cd-6d5ff77e9ced
Chen, Kuen-Meau
8c4b0e7c-bb98-41c0-8326-f33a8fc68b46

Shen, Siu-Tsen, Prior, Stephen D. and Chen, Kuen-Meau (2009) Testing of a novel web browser interface for the Chinese market. Lecture Notes in Computer Science, 5623, 413-418. (doi:10.1007/978-3-642-02767-3_46).

Record type: Article

Abstract

This paper compares the perspicacity, appropriateness and preference of web browser icons from leading software providers with those of a culture-specific design. This online study was conducted in Taiwan and involved 103 participants, who were given three sets of web browser icons to review, namely Microsoft Internet Explorer, Macintosh Safari, and culturally specific icons created using the Culture-Centred Design methodology. The findings of the study show that all three sets have generally high recognition rates, but that some icon functions (e.g. Go/Visit and Favourite) in all three sets have poor recognition rates and are considered inappropriate

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More information

Published date: 2009
Keywords: web browser icons, icons, perspicacity, chinese, culturalisation, user interface design
Organisations: Aeronautics, Astronautics & Comp. Eng

Identifiers

Local EPrints ID: 343555
URI: http://eprints.soton.ac.uk/id/eprint/343555
ISSN: 0302-9743
PURE UUID: 512b2f6d-7da0-421d-b266-7af40a5a44c5
ORCID for Stephen D. Prior: ORCID iD orcid.org/0000-0002-4993-4942

Catalogue record

Date deposited: 04 Oct 2012 13:51
Last modified: 18 Feb 2021 17:20

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