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Chinese web browser design utilising cultural icons

Chinese web browser design utilising cultural icons
Chinese web browser design utilising cultural icons
This study investigates the appropriateness and effectiveness of the design of icons for a Chinese web browser. Web browser developments are outlined, together with the future potential growth of Chinese internet users. The findings of the study show that the subjects shown icons and text, had higher recognition rates, and had higher satisfaction ratings. Furthermore, some evidence points to a gender bias in favour of males in terms of recognition and females in terms of satisfaction. Future work is suggested in terms of refining the web browser icons and exploring the usability of colour and 3D effects
0302-9743
249-258
Shen, Siu-Tsen
3d7a9237-0668-4ebe-87a5-2725b268fbd3
Prior, Stephen D.
9c753e49-092a-4dc5-b4cd-6d5ff77e9ced
Chen, Kuen-Meau
8c4b0e7c-bb98-41c0-8326-f33a8fc68b46
You, Man-Lai
e76df64d-af3f-449c-8a99-0b43ac4eaa8c
Shen, Siu-Tsen
3d7a9237-0668-4ebe-87a5-2725b268fbd3
Prior, Stephen D.
9c753e49-092a-4dc5-b4cd-6d5ff77e9ced
Chen, Kuen-Meau
8c4b0e7c-bb98-41c0-8326-f33a8fc68b46
You, Man-Lai
e76df64d-af3f-449c-8a99-0b43ac4eaa8c

Shen, Siu-Tsen, Prior, Stephen D., Chen, Kuen-Meau and You, Man-Lai (2007) Chinese web browser design utilising cultural icons. Lecture Notes in Computer Science, 4560, 249-258. (doi:10.1007/978-3-540-73289-1_30).

Record type: Article

Abstract

This study investigates the appropriateness and effectiveness of the design of icons for a Chinese web browser. Web browser developments are outlined, together with the future potential growth of Chinese internet users. The findings of the study show that the subjects shown icons and text, had higher recognition rates, and had higher satisfaction ratings. Furthermore, some evidence points to a gender bias in favour of males in terms of recognition and females in terms of satisfaction. Future work is suggested in terms of refining the web browser icons and exploring the usability of colour and 3D effects

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More information

Published date: 2007
Organisations: Aeronautics, Astronautics & Comp. Eng

Identifiers

Local EPrints ID: 343806
URI: http://eprints.soton.ac.uk/id/eprint/343806
ISSN: 0302-9743
PURE UUID: ee005d72-cc0e-4dab-9f93-641bb13ff9e1
ORCID for Stephen D. Prior: ORCID iD orcid.org/0000-0002-4993-4942

Catalogue record

Date deposited: 10 Oct 2012 11:15
Last modified: 18 Feb 2021 17:20

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Contributors

Author: Siu-Tsen Shen
Author: Kuen-Meau Chen
Author: Man-Lai You

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