The University of Southampton
University of Southampton Institutional Repository

British television, 1925 – 1936: attitudes and expectations

Aldridge, Mark Peter Alfred (2008) British television, 1925 – 1936: attitudes and expectations University of Southampton, School of Humanities, Doctoral Thesis , 254pp.

Record type: Thesis (Doctoral)


This thesis assesses attitudes towards, and expectations of, British television between 1925 and 1936. This covers the period from the first public demonstration of an early form of the technology until the official launch of a full high-definition BBC service. The assessment is achieved via an analysis of four key factors. Chapter One covers the first of these, the private individuals working on television, with an emphasis on the publicity-hungry efforts of John Logie Baird. The second chapter investigates the public institutions, most particularly the BBC and the Post Office, which would eventually be of great importance to television’s ongoing development. Chapter Three covers the reporting of the developments in television by the popular press, allowing us to gain an insight into broader attitudes towards television. The final chapter considers the content of the first official broadcasts, which demonstrate how television was ultimately implemented.

The study argues that television’s development was not pre-determined, and that its placement under the control of the BBC as a part of its public service broadcasts was not inevitable. This forms part of the wider question of what was expected from television, and how people’s attitudes toward it changed. This is answered through use of new empirical research, based on original documentation and an extensive survey of press reports. The findings of this research question many presumptions about early television’s development and the subsequent pre-war service. This study’s conclusions demonstrate how fluid the medium was in its early years, and that pre-war programming requires close analysis so as to more clearly demonstrate that television as seen in this period was distinct from later eras that have been more heavily researched and assessed.

PDF Mark_Aldridge_Thesis.pdf - Other
Download (3MB)

More information

Published date: September 2008
Organisations: University of Southampton, Film


Local EPrints ID: 344528
PURE UUID: 08c2b0b8-7eac-4cf9-ab26-482a501c22d4

Catalogue record

Date deposited: 24 Oct 2012 09:06
Last modified: 18 Jul 2017 05:15

Export record


Author: Mark Peter Alfred Aldridge
Thesis advisor: Lucy Mazdon

University divisions

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton:

ePrints Soton supports OAI 2.0 with a base URL of

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.