The University of Southampton
University of Southampton Institutional Repository

Experimental evidence of self-image concerns as motivation for giving

Experimental evidence of self-image concerns as motivation for giving
Experimental evidence of self-image concerns as motivation for giving
In this paper we present evidence of self-image concerns in charitable giving using a laboratory experiment. Subjects make a series of three decisions of allocating an endowment of £10 between themselves and a passive recipient that is either a charity or the experimenters. When making these decision subjects are informed that one of them will be chosen randomly at the end to determine payoffs. After all decisions have been made and it has been revealed which decision will determine payoffs we offer subjects an opportunity to opt out from their initial decision and receive £10 instead. We find that almost a quarter of subjects choose to opt out, while around one third opt out from a positive donation. The fact that a subject decides to revise a decision to give and chooses instead to keep the whole amount – an option that was available when she made the first decision and was not exercised – indicates that giving in the first instance was not motivated solely by altruism toward the recipient. We argue that opting out can be explained through a combination of a reduced benefit of self-signaling due to satiation, and an increase in the costs of giving at the opt out stage, as they are realized with certainty.
dictator game, charitable giving, opting-out, self-image, self-signal
0167-2681
19-27
Tonin, Mirco
2929ca00-ca4e-4eb3-bf2b-a5d233b80253
Vlassopoulos, Michael
2d557227-958c-4855-92a8-b74b398f95c7
Tonin, Mirco
2929ca00-ca4e-4eb3-bf2b-a5d233b80253
Vlassopoulos, Michael
2d557227-958c-4855-92a8-b74b398f95c7

Tonin, Mirco and Vlassopoulos, Michael (2013) Experimental evidence of self-image concerns as motivation for giving. Journal of Economic Behavior & Organization, 90, 19-27. (doi:10.1016/j.jebo.2013.03.011).

Record type: Article

Abstract

In this paper we present evidence of self-image concerns in charitable giving using a laboratory experiment. Subjects make a series of three decisions of allocating an endowment of £10 between themselves and a passive recipient that is either a charity or the experimenters. When making these decision subjects are informed that one of them will be chosen randomly at the end to determine payoffs. After all decisions have been made and it has been revealed which decision will determine payoffs we offer subjects an opportunity to opt out from their initial decision and receive £10 instead. We find that almost a quarter of subjects choose to opt out, while around one third opt out from a positive donation. The fact that a subject decides to revise a decision to give and chooses instead to keep the whole amount – an option that was available when she made the first decision and was not exercised – indicates that giving in the first instance was not motivated solely by altruism toward the recipient. We argue that opting out can be explained through a combination of a reduced benefit of self-signaling due to satiation, and an increase in the costs of giving at the opt out stage, as they are realized with certainty.

Full text not available from this repository.

More information

Published date: June 2013
Keywords: dictator game, charitable giving, opting-out, self-image, self-signal
Organisations: Economics

Identifiers

Local EPrints ID: 345387
URI: https://eprints.soton.ac.uk/id/eprint/345387
ISSN: 0167-2681
PURE UUID: 43e681e1-a3c9-4b44-8ebc-a9c0cdb945ad
ORCID for Michael Vlassopoulos: ORCID iD orcid.org/0000-0003-3683-1466

Catalogue record

Date deposited: 20 Nov 2012 15:14
Last modified: 17 Sep 2019 00:48

Export record

Altmetrics

Contributors

Author: Mirco Tonin

University divisions

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of https://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×