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On the value of digital traces for commercial strategy and public policy: telecommunications data as a case study

On the value of digital traces for commercial strategy and public policy: telecommunications data as a case study
On the value of digital traces for commercial strategy and public policy: telecommunications data as a case study
Just as information and communication technologies (ICT) and the digital economy are transforming everyday life, so they are transforming our ways of knowing about everyday life. The breadth of social practices that are mediated by digital infrastructure, and thus recorded by digital traces, has not gone unnoticed in the social sciences.1 Coupled with technological and methodological advances in large-scale data capture, storage, and analysis, transactional data on communication, consumption, leisure, health, work, and education are now routinely collected and can, in principle, be employed for a wide range of analyses. Clearly, the increased traceability of social networks can enhance our ability to extract actionable insight by analyzing their form, distribution, and structure through digital media. Consequently, an enormous potential to generate important insights and innovation exists within the social sciences through an improved understanding of spatialized social networks (i.e., place-based analyses of social network structures over time). As we will show, these networks have applications in - at the very least - regional development, market research, and infrastructure planning because the structure and spatial distribution of social networks underpins demand (and, consequently, supply or provisioning) as well as provides indicators of well-being, integration, and cohesion.
9789295044333
105-112
World Economic Forum
Claxton, R.
daff539a-98d1-495f-bae0-8be5c03ad588
Reades, J.
64141479-85d9-49a2-b31e-aa7e0eec2b9b
Anderson, B.
01e98bbd-b402-48b0-b83e-142341a39b2d
Claxton, R.
daff539a-98d1-495f-bae0-8be5c03ad588
Reades, J.
64141479-85d9-49a2-b31e-aa7e0eec2b9b
Anderson, B.
01e98bbd-b402-48b0-b83e-142341a39b2d

Claxton, R., Reades, J. and Anderson, B. (2012) On the value of digital traces for commercial strategy and public policy: telecommunications data as a case study. In, World Economic Forum Global Information Technology Report, 2012 - Living in a Hyperconnected World. World Economic Forum, pp. 105-112.

Record type: Book Section

Abstract

Just as information and communication technologies (ICT) and the digital economy are transforming everyday life, so they are transforming our ways of knowing about everyday life. The breadth of social practices that are mediated by digital infrastructure, and thus recorded by digital traces, has not gone unnoticed in the social sciences.1 Coupled with technological and methodological advances in large-scale data capture, storage, and analysis, transactional data on communication, consumption, leisure, health, work, and education are now routinely collected and can, in principle, be employed for a wide range of analyses. Clearly, the increased traceability of social networks can enhance our ability to extract actionable insight by analyzing their form, distribution, and structure through digital media. Consequently, an enormous potential to generate important insights and innovation exists within the social sciences through an improved understanding of spatialized social networks (i.e., place-based analyses of social network structures over time). As we will show, these networks have applications in - at the very least - regional development, market research, and infrastructure planning because the structure and spatial distribution of social networks underpins demand (and, consequently, supply or provisioning) as well as provides indicators of well-being, integration, and cohesion.

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More information

Published date: April 2012
Organisations: Energy & Climate Change Group

Identifiers

Local EPrints ID: 350352
URI: https://eprints.soton.ac.uk/id/eprint/350352
ISBN: 9789295044333
PURE UUID: b37cbcfc-4dea-4b8b-9d75-839257d54cbe
ORCID for B. Anderson: ORCID iD orcid.org/0000-0003-2092-4406

Catalogue record

Date deposited: 25 Mar 2013 15:32
Last modified: 06 Jun 2018 12:25

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