The University of Southampton
University of Southampton Institutional Repository

Unpicking the privacy paradox: can structuration theory help to explain location-based privacy decisions?

Unpicking the privacy paradox: can structuration theory help to explain location-based privacy decisions?
Unpicking the privacy paradox: can structuration theory help to explain location-based privacy decisions?
Social Media and Web 2.0 tools have dramatically increased the amount of previously private data that users share on the Web; now with the advent of GPS-enabled smartphones users are also actively sharing their location data through a variety of applications and services. Existing research has explored people’s privacy attitudes, and shown that the way people trade their personal data for services of value can be inconsistent with their stated privacy preferences (a phenomenon known as the privacy paradox). In this paper we present a study into privacy and location sharing, using quantitative analysis to show the presence of the paradox, and qualitative analysis in order to reveal the factors that lie behind it. Our analysis indicates that privacy decision-making can be seen as a process of structuration, in that people do not make location-sharing decisions as entirely free agents and are instead heavily influenced by contextual factors (external structures) during trade-off decisions. Collectively these decisions may themselves become new structures influencing future decisions. Our work has important consequences both for the understanding of how users arrive at privacy decisions, and also for the potential design of privacy systems.
Zafeiropoulou, Aristea M.
8e901ef9-777c-42e7-ac05-e0ac7c07c57d
Millard, David E.
4f19bca5-80dc-4533-a101-89a5a0e3b372
Webber, Craig
35851bbe-83e6-4c9b-9dd2-cdf1f60c245d
O'Hara, Kieron
0a64a4b1-efb5-45d1-a4c2-77783f18f0c4
Zafeiropoulou, Aristea M.
8e901ef9-777c-42e7-ac05-e0ac7c07c57d
Millard, David E.
4f19bca5-80dc-4533-a101-89a5a0e3b372
Webber, Craig
35851bbe-83e6-4c9b-9dd2-cdf1f60c245d
O'Hara, Kieron
0a64a4b1-efb5-45d1-a4c2-77783f18f0c4

Zafeiropoulou, Aristea M., Millard, David E., Webber, Craig and O'Hara, Kieron (2013) Unpicking the privacy paradox: can structuration theory help to explain location-based privacy decisions? ACM Web Science 2013 (WebSci '13), Paris, France. 02 - 04 May 2013. 10 pp . (In Press) (doi:10.1145/2464464.2464503).

Record type: Conference or Workshop Item (Paper)

Abstract

Social Media and Web 2.0 tools have dramatically increased the amount of previously private data that users share on the Web; now with the advent of GPS-enabled smartphones users are also actively sharing their location data through a variety of applications and services. Existing research has explored people’s privacy attitudes, and shown that the way people trade their personal data for services of value can be inconsistent with their stated privacy preferences (a phenomenon known as the privacy paradox). In this paper we present a study into privacy and location sharing, using quantitative analysis to show the presence of the paradox, and qualitative analysis in order to reveal the factors that lie behind it. Our analysis indicates that privacy decision-making can be seen as a process of structuration, in that people do not make location-sharing decisions as entirely free agents and are instead heavily influenced by contextual factors (external structures) during trade-off decisions. Collectively these decisions may themselves become new structures influencing future decisions. Our work has important consequences both for the understanding of how users arrive at privacy decisions, and also for the potential design of privacy systems.

Text
websci_paper.pdf - Version of Record
Restricted to Repository staff only
Request a copy

More information

Accepted/In Press date: 2013
Venue - Dates: ACM Web Science 2013 (WebSci '13), Paris, France, 2013-05-02 - 2013-05-04
Organisations: Web & Internet Science, Social Sciences

Identifiers

Local EPrints ID: 350788
URI: https://eprints.soton.ac.uk/id/eprint/350788
PURE UUID: 437ce736-82e3-4c77-bd97-94fff7a08461
ORCID for David E. Millard: ORCID iD orcid.org/0000-0002-7512-2710
ORCID for Kieron O'Hara: ORCID iD orcid.org/0000-0002-9051-4456

Catalogue record

Date deposited: 09 Apr 2013 10:59
Last modified: 20 Jul 2019 01:12

Export record

Altmetrics

Contributors

Author: Aristea M. Zafeiropoulou
Author: David E. Millard ORCID iD
Author: Craig Webber
Author: Kieron O'Hara ORCID iD

University divisions

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of https://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×