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New approaches to HE marketing: the emergence of CEM

New approaches to HE marketing: the emergence of CEM
New approaches to HE marketing: the emergence of CEM
Seligman, James
36e120ab-ce31-4e35-b582-7845b8a0e466
Taylor, John
6ce58feb-3550-482a-8fdf-1485c355272d
Seligman, James
36e120ab-ce31-4e35-b582-7845b8a0e466
Taylor, John
6ce58feb-3550-482a-8fdf-1485c355272d

Seligman, James and Taylor, John (2009) New approaches to HE marketing: the emergence of CEM. SRHE2009: Society for Research into Higher Education, Annual Conference, Newport, United Kingdom. 08 - 10 Dec 2009.

Record type: Conference or Workshop Item (Paper)

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More information

e-pub ahead of print date: December 2009
Venue - Dates: SRHE2009: Society for Research into Higher Education, Annual Conference, Newport, United Kingdom, 2009-12-08 - 2009-12-10
Organisations: Southampton Business School

Identifiers

Local EPrints ID: 353607
URI: http://eprints.soton.ac.uk/id/eprint/353607
PURE UUID: 01772de2-16a4-449c-8081-16ea7214f30b

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Date deposited: 11 Jun 2013 12:56
Last modified: 11 Dec 2021 02:18

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Contributors

Author: James Seligman
Author: John Taylor

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