Understanding the marketing DNA: bringing marketing education up to speed
Understanding the marketing DNA: bringing marketing education up to speed
Seligman, James
36e120ab-ce31-4e35-b582-7845b8a0e466
Taylor, John
6ce58feb-3550-482a-8fdf-1485c355272d
Seligman, James
36e120ab-ce31-4e35-b582-7845b8a0e466
Taylor, John
6ce58feb-3550-482a-8fdf-1485c355272d
Seligman, James and Taylor, John
(2009)
Understanding the marketing DNA: bringing marketing education up to speed.
Academy of Marketing Annual Conference 2009, Leeds, United Kingdom.
06 - 08 Jul 2009.
Record type:
Conference or Workshop Item
(Paper)
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e-pub ahead of print date: July 2009
Venue - Dates:
Academy of Marketing Annual Conference 2009, Leeds, United Kingdom, 2009-07-06 - 2009-07-08
Organisations:
Southampton Business School
Identifiers
Local EPrints ID: 353610
URI: http://eprints.soton.ac.uk/id/eprint/353610
PURE UUID: eea53419-d95e-4148-a98c-e679126b8e97
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Date deposited: 11 Jun 2013 13:12
Last modified: 11 Dec 2021 02:18
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Contributors
Author:
James Seligman
Author:
John Taylor
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