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An approach to the measurement of intangible assets in dot com based on web metrics and financial information

Fuertes Callen, Y., Mar Molinero, C. and Serrano Cinca, C. (2001) An approach to the measurement of intangible assets in dot com based on web metrics and financial information , Southampton, UK University of Southampton 36pp. (Discussion Papers in Accounting & Finance, AF01-5).

Record type: Monograph (Discussion Paper)


A sample of 76 firms that operate in the Internet is studied in order to explore forms of identifying and measuring intangible assets in this area of business. The firms meet three conditions: operate in the Internet, have available accounting information, and be quoted in the stock exchange. Data was obtained on two successive years for four web metrics indicators, 30 ratios that combine accounting and web traffic information, 31 accounting ratios, a measure of stock exchange performance, and a measure of efficiency based on Data Envelopment Analysis. Modelling relied on multivariate statistical approaches: Factor Analysis, Scaling techniques, multivariate regression, and hierarchical cluster analysis. Two intangible assets were identified: one was related to internal structure and was associated with managerial efficiency; and another one was associated with external image and customer loyalty. Comparison between the two years found many changes, confirming the view that this is a very dynamic sector, although the main conclusions remained unchanged.

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Published date: 2001
Keywords: Internet, dot com, intangible assets, financial ratios, non-financial indicators, strategic groups, multidimensional scaling, multivariate statistics, DEA


Local EPrints ID: 35729
ISSN: 1356-3548
PURE UUID: e7ec71a3-f5bc-49ef-9bcc-eaa857dda57d

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Date deposited: 25 May 2006
Last modified: 17 Jul 2017 15:46

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Author: Y. Fuertes Callen
Author: C. Mar Molinero
Author: C. Serrano Cinca

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