The University of Southampton
University of Southampton Institutional Repository

Store layout classification scheme in 3D online retailing: empirical insights from a Delphi study

Store layout classification scheme in 3D online retailing: empirical insights from a Delphi study
Store layout classification scheme in 3D online retailing: empirical insights from a Delphi study
While there are several store design classification schemes available in the context of conventional and electronic retailing literature, the respective research in 3D online retailing is in its infancy. This study develops a typology of store layout in the context of 3D online retailing, employing a qualitative empirical research approach through the use of a Delphi method. The findings provide evidence of five distinct store layout types/designs in the context of 3D online Retailing. The characteristics of each layout type, the theoretical and practical implications and the future research directions of the study are briefly discussed.
Krasonikolakis, Ioannis
d7c4233b-a674-4770-b46e-73d12135853d
Vrechopoulos, A.
958c108b-b35d-4de7-86b9-502d8d5f75ce
Pouloudi, N.
606a284a-b1eb-4ab9-af97-9014bc2640b3
Krasonikolakis, Ioannis
d7c4233b-a674-4770-b46e-73d12135853d
Vrechopoulos, A.
958c108b-b35d-4de7-86b9-502d8d5f75ce
Pouloudi, N.
606a284a-b1eb-4ab9-af97-9014bc2640b3

Krasonikolakis, Ioannis, Vrechopoulos, A. and Pouloudi, N. (2013) Store layout classification scheme in 3D online retailing: empirical insights from a Delphi study. EMAC2013: 42nd Annual Conference of European Marketing Academy, Turkey. 04 - 07 Jun 2013.

Record type: Conference or Workshop Item (Poster)

Abstract

While there are several store design classification schemes available in the context of conventional and electronic retailing literature, the respective research in 3D online retailing is in its infancy. This study develops a typology of store layout in the context of 3D online retailing, employing a qualitative empirical research approach through the use of a Delphi method. The findings provide evidence of five distinct store layout types/designs in the context of 3D online Retailing. The characteristics of each layout type, the theoretical and practical implications and the future research directions of the study are briefly discussed.

Full text not available from this repository.

More information

e-pub ahead of print date: 2013
Venue - Dates: EMAC2013: 42nd Annual Conference of European Marketing Academy, Turkey, 2013-06-04 - 2013-06-07
Organisations: Centre for Relational Leadership & Change

Identifiers

Local EPrints ID: 358488
URI: https://eprints.soton.ac.uk/id/eprint/358488
PURE UUID: d9d8bdfa-43d6-4c99-ab2e-aa3bb9287ae7

Catalogue record

Date deposited: 16 Oct 2013 11:57
Last modified: 18 Jul 2017 03:29

Export record

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of https://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×