Store layout classification scheme in 3D online retailing: empirical insights from a Delphi study
Store layout classification scheme in 3D online retailing: empirical insights from a Delphi study
While there are several store design classification schemes available in the context of conventional and electronic retailing literature, the respective research in 3D online retailing is in its infancy. This study develops a typology of store layout in the context of 3D online retailing, employing a qualitative empirical research approach through the use of a Delphi method. The findings provide evidence of five distinct store layout types/designs in the context of 3D online Retailing. The characteristics of each layout type, the theoretical and practical implications and the future research directions of the study are briefly discussed.
Krasonikolakis, Ioannis
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Vrechopoulos, A.
958c108b-b35d-4de7-86b9-502d8d5f75ce
Pouloudi, N.
606a284a-b1eb-4ab9-af97-9014bc2640b3
Krasonikolakis, Ioannis
d7c4233b-a674-4770-b46e-73d12135853d
Vrechopoulos, A.
958c108b-b35d-4de7-86b9-502d8d5f75ce
Pouloudi, N.
606a284a-b1eb-4ab9-af97-9014bc2640b3
Krasonikolakis, Ioannis, Vrechopoulos, A. and Pouloudi, N.
(2013)
Store layout classification scheme in 3D online retailing: empirical insights from a Delphi study.
EMAC2013: 42nd Annual Conference of European Marketing Academy, Ä°stanbul, Turkey.
03 - 06 Jun 2013.
Record type:
Conference or Workshop Item
(Poster)
Abstract
While there are several store design classification schemes available in the context of conventional and electronic retailing literature, the respective research in 3D online retailing is in its infancy. This study develops a typology of store layout in the context of 3D online retailing, employing a qualitative empirical research approach through the use of a Delphi method. The findings provide evidence of five distinct store layout types/designs in the context of 3D online Retailing. The characteristics of each layout type, the theoretical and practical implications and the future research directions of the study are briefly discussed.
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e-pub ahead of print date: 2013
Venue - Dates:
EMAC2013: 42nd Annual Conference of European Marketing Academy, Ä°stanbul, Turkey, 2013-06-03 - 2013-06-06
Organisations:
Centre for Relational Leadership & Change
Identifiers
Local EPrints ID: 358488
URI: http://eprints.soton.ac.uk/id/eprint/358488
PURE UUID: d9d8bdfa-43d6-4c99-ab2e-aa3bb9287ae7
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Date deposited: 16 Oct 2013 11:57
Last modified: 11 Dec 2021 03:00
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Contributors
Author:
Ioannis Krasonikolakis
Author:
A. Vrechopoulos
Author:
N. Pouloudi
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