Retail store design classification in conventional and online (2D and 3D) environments
Retail store design classification in conventional and online (2D and 3D) environments
The present paper reviews the available store design classification studies both in conventional and online retailing. Several studies in the past attempted to classify available retail store formats. However, most of these studies refer to conventional retailing while those referring to online retailing employ mainly an Information Systems approach (e.g. Human-Computer Interaction). Our findings show that there is need for multidisciplinary research, taking into account insights from the management and marketing fields as well, in order to develop classification frameworks for the graphical user interface (GUI) design of all the alternative online retail channels (e.g. 2D Web, 3D Web, mobile, etc.), correspondingly to the available research practice in conventional retailing. Particular emphasis is given to Virtual 3D retail store interfaces by underlying the unique and innovative characteristics and capabilities in such stores.
Krasonikolakis, Ioannis
d7c4233b-a674-4770-b46e-73d12135853d
Vrechopoulos, A.
958c108b-b35d-4de7-86b9-502d8d5f75ce
Pouloudi, N.
606a284a-b1eb-4ab9-af97-9014bc2640b3
September 2011
Krasonikolakis, Ioannis
d7c4233b-a674-4770-b46e-73d12135853d
Vrechopoulos, A.
958c108b-b35d-4de7-86b9-502d8d5f75ce
Pouloudi, N.
606a284a-b1eb-4ab9-af97-9014bc2640b3
Krasonikolakis, Ioannis, Vrechopoulos, A. and Pouloudi, N.
(2011)
Retail store design classification in conventional and online (2D and 3D) environments.
Proceedings of 6th Mediterranean Conference on Information Systems, Limassol, Cyprus.
02 - 04 Sep 2011.
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Conference or Workshop Item
(Paper)
Abstract
The present paper reviews the available store design classification studies both in conventional and online retailing. Several studies in the past attempted to classify available retail store formats. However, most of these studies refer to conventional retailing while those referring to online retailing employ mainly an Information Systems approach (e.g. Human-Computer Interaction). Our findings show that there is need for multidisciplinary research, taking into account insights from the management and marketing fields as well, in order to develop classification frameworks for the graphical user interface (GUI) design of all the alternative online retail channels (e.g. 2D Web, 3D Web, mobile, etc.), correspondingly to the available research practice in conventional retailing. Particular emphasis is given to Virtual 3D retail store interfaces by underlying the unique and innovative characteristics and capabilities in such stores.
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Published date: September 2011
Venue - Dates:
Proceedings of 6th Mediterranean Conference on Information Systems, Limassol, Cyprus, 2011-09-02 - 2011-09-04
Organisations:
Centre for Relational Leadership & Change
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Local EPrints ID: 358489
URI: http://eprints.soton.ac.uk/id/eprint/358489
PURE UUID: 595b33e6-83c7-4d7a-a0cd-88ea0172b1b9
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Date deposited: 16 Oct 2013 13:27
Last modified: 11 Dec 2021 03:00
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Contributors
Author:
Ioannis Krasonikolakis
Author:
A. Vrechopoulos
Author:
N. Pouloudi
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