Virtual reality internet retailing: experimental
examination of interactive shopping interface –
Store atmosphere effects on user-consumer behaviour
Virtual reality internet retailing: experimental
examination of interactive shopping interface –
Store atmosphere effects on user-consumer behaviour
The objective of the present dissertation is to explore Virtual Reality as a new retailing channel
through an interdisciplinary approach; Information Systems and Marketing. It is attempted to explore
how new IS environments create new challenges for marketing and understanding online consumer
behavior. The expected final outcome will be twofold. Primary, to provide evidence regarding causal
relationships between Virtual Reality Retailing Store Atmosphere (VRRSA) components and Consumer
Behaviour. Second, to provide evidence about how various types of store layout affect the shopping
process. There is a great research interest on this new environment and is important to identify the
components that constitute this environment as well as investigate consumers’ habits in relation to the
others retailing channels (traditional, Web).
42-46
Krasonikolakis, I
d7c4233b-a674-4770-b46e-73d12135853d
Avital, Michel
7b94c758-94bc-4fb6-ad25-e04908a1291d
Pouloudi, Nancy
3824b417-d96e-4f8b-bd6f-80167d586330
2010
Krasonikolakis, I
d7c4233b-a674-4770-b46e-73d12135853d
Avital, Michel
7b94c758-94bc-4fb6-ad25-e04908a1291d
Pouloudi, Nancy
3824b417-d96e-4f8b-bd6f-80167d586330
Krasonikolakis, I
(2010)
Virtual reality internet retailing: experimental
examination of interactive shopping interface –
Store atmosphere effects on user-consumer behaviour.
Avital, Michel and Pouloudi, Nancy
(eds.)
Fifth Mediterranean Conference on Information Systems: Professional Development Consortium, Tel Aviv District, Israel.
11 - 12 Sep 2010.
.
Record type:
Conference or Workshop Item
(Paper)
Abstract
The objective of the present dissertation is to explore Virtual Reality as a new retailing channel
through an interdisciplinary approach; Information Systems and Marketing. It is attempted to explore
how new IS environments create new challenges for marketing and understanding online consumer
behavior. The expected final outcome will be twofold. Primary, to provide evidence regarding causal
relationships between Virtual Reality Retailing Store Atmosphere (VRRSA) components and Consumer
Behaviour. Second, to provide evidence about how various types of store layout affect the shopping
process. There is a great research interest on this new environment and is important to identify the
components that constitute this environment as well as investigate consumers’ habits in relation to the
others retailing channels (traditional, Web).
Text
MCIS2010-Consortium-Proceedings-01-sep-2010d-opt4.pdf
- Other
More information
Published date: 2010
Venue - Dates:
Fifth Mediterranean Conference on Information Systems: Professional Development Consortium, Tel Aviv District, Israel, 2010-09-11 - 2010-09-12
Organisations:
Centre for Relational Leadership & Change
Identifiers
Local EPrints ID: 358494
URI: http://eprints.soton.ac.uk/id/eprint/358494
PURE UUID: 2aaca028-4fe3-4f64-af5a-c4989e5c3d9d
Catalogue record
Date deposited: 16 Oct 2013 14:01
Last modified: 14 Mar 2024 15:05
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Contributors
Author:
I Krasonikolakis
Editor:
Michel Avital
Editor:
Nancy Pouloudi
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