An empirical investigation of users’ characteristics in virtual reality retailing
An empirical investigation of users’ characteristics in virtual reality retailing
Within an increasingly competitive retailing environment, virtual reality retailing should be considered as a new and well promising alternative retailing channel. Also, store atmosphere has proved to be an important factor affecting consumer’s behaviour. While the number of users that are attracted by VEs increases dramatically, the corresponding research is insufficient to illustrate users’ profiles and their behaviour. This exploratory study aims to address the shopping characteristics of VE’s visitors as well as the criteria of store atmosphere that affect their shopping behaviour. The findings suggest among others, that crowding and innovative services affect customer’s needs.
978-960-98740-1-4
Krasonikolakis, I.
d7c4233b-a674-4770-b46e-73d12135853d
Vrechopoulos, A.
958c108b-b35d-4de7-86b9-502d8d5f75ce
Christoforou, D.
cd897039-021d-4ec4-842e-7c8385389aa7
Krasonikolakis, I.
d7c4233b-a674-4770-b46e-73d12135853d
Vrechopoulos, A.
958c108b-b35d-4de7-86b9-502d8d5f75ce
Christoforou, D.
cd897039-021d-4ec4-842e-7c8385389aa7
Krasonikolakis, I., Vrechopoulos, A. and Christoforou, D.
(2009)
An empirical investigation of users’ characteristics in virtual reality retailing.
2nd International Conference on Services Marketing, Thessaloniki, Greece.
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Conference or Workshop Item
(Paper)
Abstract
Within an increasingly competitive retailing environment, virtual reality retailing should be considered as a new and well promising alternative retailing channel. Also, store atmosphere has proved to be an important factor affecting consumer’s behaviour. While the number of users that are attracted by VEs increases dramatically, the corresponding research is insufficient to illustrate users’ profiles and their behaviour. This exploratory study aims to address the shopping characteristics of VE’s visitors as well as the criteria of store atmosphere that affect their shopping behaviour. The findings suggest among others, that crowding and innovative services affect customer’s needs.
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e-pub ahead of print date: 2009
Venue - Dates:
2nd International Conference on Services Marketing, Thessaloniki, Greece, 2009-01-01
Organisations:
Centre for Relational Leadership & Change
Identifiers
Local EPrints ID: 358503
URI: http://eprints.soton.ac.uk/id/eprint/358503
ISBN: 978-960-98740-1-4
PURE UUID: 2c7f5601-9b78-41da-8ee1-984ec317bf25
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Date deposited: 17 Oct 2013 10:30
Last modified: 11 Dec 2021 03:01
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Contributors
Author:
I. Krasonikolakis
Author:
A. Vrechopoulos
Author:
D. Christoforou
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