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The Ritzerization of knowledge

The Ritzerization of knowledge
The Ritzerization of knowledge
Purpose: explores the use of strategies adopted by authors and publishers to enhance the success potential of their books.

Design/methodology/approach: drawing on the literature on the production of best selling business books, strategies and techniques increasingly being deployed in the production of social science texts are considered. These strategies are collectively referred to as the “Ritzerization of knowledge”. The Disneyization of Society, by Alan Bryman, is explored as an example of this Ritzerization strategy.

Findings: it is argued that while such techniques aid in the production of easy reading, or “knowledge-lite”, the dictates of the market may threaten the survival of more demanding texts and, worryingly, the capacity for a scholarly depth of understanding or the development of a substantial knowledge base.

Originality/value: examines the “Ritzerization of knowledge” in both a social and a marketing context
1742-2043
56-63
Roberts, Joanne
c49f0cf6-8c79-4826-b7f2-8563d7aa99cf
Roberts, Joanne
c49f0cf6-8c79-4826-b7f2-8563d7aa99cf

Roberts, Joanne (2005) The Ritzerization of knowledge. Critical Perspectives on International Business, 1 (1), 56-63. (doi:10.1108/17422040510577906).

Record type: Article

Abstract

Purpose: explores the use of strategies adopted by authors and publishers to enhance the success potential of their books.

Design/methodology/approach: drawing on the literature on the production of best selling business books, strategies and techniques increasingly being deployed in the production of social science texts are considered. These strategies are collectively referred to as the “Ritzerization of knowledge”. The Disneyization of Society, by Alan Bryman, is explored as an example of this Ritzerization strategy.

Findings: it is argued that while such techniques aid in the production of easy reading, or “knowledge-lite”, the dictates of the market may threaten the survival of more demanding texts and, worryingly, the capacity for a scholarly depth of understanding or the development of a substantial knowledge base.

Originality/value: examines the “Ritzerization of knowledge” in both a social and a marketing context

Full text not available from this repository.

More information

Published date: 2005
Organisations: Winchester School of Art

Identifiers

Local EPrints ID: 360345
URI: http://eprints.soton.ac.uk/id/eprint/360345
ISSN: 1742-2043
PURE UUID: 47791e62-cfb8-4749-b1e9-805a2dcffaca
ORCID for Joanne Roberts: ORCID iD orcid.org/0000-0001-5337-1698

Catalogue record

Date deposited: 09 Dec 2013 11:54
Last modified: 17 Dec 2019 01:37

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