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Performance, politics, and media: how the 2010 British General Election leadership debates generated “talk” among the electorate

Performance, politics, and media: how the 2010 British General Election leadership debates generated “talk” among the electorate
Performance, politics, and media: how the 2010 British General Election leadership debates generated “talk” among the electorate
During the British General Election 2010, a major innovation was introduced in part to improve engagement: A series of three live-televised leadership debates took place in which the leader of each of the three main parties—Labour, Liberal Democrat, and Conservative—answered questions posed by members of the public and subsequently debated issues pertinent to the questions. In this study, we consider these potentially ground-breaking debates as the kind of event that was likely to generate discussion. We investigate various aspects of the “talk” that emerged as a result of watching the debates. As an exploratory study concerned with situated accounts of the participants' experiences, we take an interpretive perspective. In this paper we outline the meta-narratives (of talk) associated with the viewing of the leadership debates that were identified, concluding our analysis by suggesting that putting a live debate on television and promoting and positioning it as a major innovation is likely to mean that is how the audience will make sense of it: as a media event.

leadership debate, political talk, media event
1537-7857
226-243
Scullion, Richard
577ac43f-8429-4d7a-a10c-ba1d7eb5e7c1
Jackson, Dan
2b09afba-b3b5-4282-8b61-b6adcb9b43d6
Molesworth, Mike
48a49a79-1d99-4120-b0aa-578e42541724
Scullion, Richard
577ac43f-8429-4d7a-a10c-ba1d7eb5e7c1
Jackson, Dan
2b09afba-b3b5-4282-8b61-b6adcb9b43d6
Molesworth, Mike
48a49a79-1d99-4120-b0aa-578e42541724

Scullion, Richard, Jackson, Dan and Molesworth, Mike (2013) Performance, politics, and media: how the 2010 British General Election leadership debates generated “talk” among the electorate. [in special issue: The 2010 UK General Election] Journal of Political Marketing, 12 (2-3), 226-243. (doi:10.1080/15377857.2013.781476).

Record type: Article

Abstract

During the British General Election 2010, a major innovation was introduced in part to improve engagement: A series of three live-televised leadership debates took place in which the leader of each of the three main parties—Labour, Liberal Democrat, and Conservative—answered questions posed by members of the public and subsequently debated issues pertinent to the questions. In this study, we consider these potentially ground-breaking debates as the kind of event that was likely to generate discussion. We investigate various aspects of the “talk” that emerged as a result of watching the debates. As an exploratory study concerned with situated accounts of the participants' experiences, we take an interpretive perspective. In this paper we outline the meta-narratives (of talk) associated with the viewing of the leadership debates that were identified, concluding our analysis by suggesting that putting a live debate on television and promoting and positioning it as a major innovation is likely to mean that is how the audience will make sense of it: as a media event.

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More information

Published date: 6 June 2013
Keywords: leadership debate, political talk, media event
Organisations: Centre for Relational Leadership & Change

Identifiers

Local EPrints ID: 362346
URI: https://eprints.soton.ac.uk/id/eprint/362346
ISSN: 1537-7857
PURE UUID: c1f8968b-8524-4ad3-adf9-d71bfcf18e11

Catalogue record

Date deposited: 24 Feb 2014 11:00
Last modified: 16 Jul 2019 21:12

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