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Web for environmental sustainability: identifying the emerging markets of the Cleanweb

Web for environmental sustainability: identifying the emerging markets of the Cleanweb
Web for environmental sustainability: identifying the emerging markets of the Cleanweb
Many companies now use the Web in ways that could benefit the environment. This could represent the emergence of a new sector, sometimes called cleanweb in analogy with the emergence of the cleantech sector in the 2000s. This research is investigating the structure of this new market. The following verticals and sub-verticals have been identified, and example companies are shown. These interim results are enabling a discussion within the international cleanweb community to better define the term cleanweb. A defined structure of the new sector can facilitate its development with a shared vocabulary between investors, entrepreneurs, customers, employees and public agencies
internet, web science, environment, sustainability, low-carbon technology, cleantech, cleanweb, entrepreneurship, green IT, sustainable HCI, environmental informatics, behaviour change
Townsend, Jack H.
671b0907-26ec-4b34-bd39-ccca53c4b157
Townsend, Jack H.
671b0907-26ec-4b34-bd39-ccca53c4b157

Townsend, Jack H. (2014) Web for environmental sustainability: identifying the emerging markets of the Cleanweb. Royal Society Web Science Showcase, London, United Kingdom.

Record type: Conference or Workshop Item (Poster)

Abstract

Many companies now use the Web in ways that could benefit the environment. This could represent the emergence of a new sector, sometimes called cleanweb in analogy with the emergence of the cleantech sector in the 2000s. This research is investigating the structure of this new market. The following verticals and sub-verticals have been identified, and example companies are shown. These interim results are enabling a discussion within the international cleanweb community to better define the term cleanweb. A defined structure of the new sector can facilitate its development with a shared vocabulary between investors, entrepreneurs, customers, employees and public agencies

Text
Jack Townsend - Taxonomy Poster.pdf - Other
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More information

e-pub ahead of print date: 21 February 2014
Additional Information: RESULTS NOW SUPERSEDED BY http://eprints.soton.ac.uk/364783/
Venue - Dates: Royal Society Web Science Showcase, London, United Kingdom, 2014-02-21
Keywords: internet, web science, environment, sustainability, low-carbon technology, cleantech, cleanweb, entrepreneurship, green IT, sustainable HCI, environmental informatics, behaviour change
Organisations: Web & Internet Science

Identifiers

Local EPrints ID: 362394
URI: https://eprints.soton.ac.uk/id/eprint/362394
PURE UUID: c0a46a17-3dcc-4518-b92c-3b92ca20b82f

Catalogue record

Date deposited: 24 Feb 2014 11:46
Last modified: 21 Mar 2019 17:32

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