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DVC and the management of consumer desire

DVC and the management of consumer desire
DVC and the management of consumer desire
Denegri-Knott, Janice
db2bfb78-a91f-4fa0-a15a-a611c41e3c19
Molesworth, Mike
48a49a79-1d99-4120-b0aa-578e42541724
Denegri-Knott, Janice
db2bfb78-a91f-4fa0-a15a-a611c41e3c19
Molesworth, Mike
48a49a79-1d99-4120-b0aa-578e42541724

Denegri-Knott, Janice and Molesworth, Mike (2012) DVC and the management of consumer desire. Academy of Marketing Conference, Southampton, United Kingdom. 01 - 04 Jul 2012.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: July 2012
Venue - Dates: Academy of Marketing Conference, Southampton, United Kingdom, 2012-07-01 - 2012-07-04
Organisations: Centre for Relational Leadership & Change

Identifiers

Local EPrints ID: 364259
URI: http://eprints.soton.ac.uk/id/eprint/364259
PURE UUID: 3de50ac1-299c-4744-a2a0-bc17b3f222fe

Catalogue record

Date deposited: 14 Apr 2014 10:42
Last modified: 11 Dec 2021 04:04

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Contributors

Author: Janice Denegri-Knott
Author: Mike Molesworth

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