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Exploring small area demand for grocery retailers in tourist areas

Newing, Andy, Clarke, Graham P and Clarke, Martin C (2014) Exploring small area demand for grocery retailers in tourist areas Tourism Economics, 20, (2), pp. 407-427. (doi:10.5367/te.2013.0277).

Record type: Article

Abstract

Newing, A., Clarke, G.P. and Clarke, M. 2014. Exploring small area demand for grocery retailers in tourist areas. Tourism Economics, 20(2), pp.407-427

This paper uses data from a major loyalty card scheme to draw insights about the characteristics of grocery expenditure by tourists. The authors explore the volume, value and composition of store based visitor expenditure using consumer data from the loyalty card scheme. They focus on grocery spending at selected stores in Cornwall, a popular tourist destination in South West England. The
loyalty card data provide a valuable source rarely available for academic investigations. The authors are able to analyse visitor spend by socio-economic and geodemographic characteristics, drawing a range of comparisons with residential demand from within the store catchment areas. They demonstrate that visitor grocery expenditure is complex and varies by store, destination and type of customer. The paper presents evidence to suggest that the current approaches used to estimate sales uplift and local-level economic impact from visitor demand are unable to account for the complexities of this form of expenditure. Based on these insights, the authors recommend that sophisticated modelling is employed to estimate the impact of visitor expenditure.

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More information

Published date: April 2014
Additional Information: Newing, A., Clarke, G.P and Clarke, M. 2014. Exploring small area demand for grocery retailers in tourist areas. Tourism Economics, 20(2), pp.407-427Copyright (c) 2014 IP Publishing Ltd. Reproduced by permission.
Keywords: visitor expenditure, loyalty card data, grocery retail, economic impact, Cornwall
Organisations: Faculty of Engineering and the Environment

Identifiers

Local EPrints ID: 364517
URI: http://eprints.soton.ac.uk/id/eprint/364517
ISSN: 1354-8166
PURE UUID: b0f6dc36-3639-44c9-8fba-fdbb02f04621

Catalogue record

Date deposited: 02 May 2014 09:26
Last modified: 18 Jul 2017 02:30

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Contributors

Author: Andy Newing
Author: Graham P Clarke
Author: Martin C Clarke

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