Measuring and analyzing German and Spanish customer satisfaction of using the iPhone 4S Mobile Cloud service
Measuring and analyzing German and Spanish customer satisfaction of using the iPhone 4S Mobile Cloud service
This paper presents the customer satisfaction analysis for measuring popularity in the Mobile Cloud, which is an emerging area in the Cloud and Big Data Computing. Organizational Sustainability Modeling (OSM) is the proposed method used in this research. The twelve-month of German and Spanish consumer data are used for the analysis to investigate the return and risk status associated with the ratings of customer satisfaction in the iPhone 4S Mobile Cloud services. Results show that there is a decline in the satisfaction ratings in Germany and Spain due to economic downturn and competitions in the market, which support our hypothesis. Key outputs have been explained and they confirm that all analysis and interpretations fulfill the criteria for OSM. The use of statistical and visualization method proposed by OSM can expose unexploited data and allows the stakeholders to understand the status of return and risk of their Cloud strategies easier than the use of other data analysis.
Organizational Sustainability Modeling (OSM, Mobile Cloud services, customer satisfaction ratings in Mobile Cloud and iPhone 4S, relationship between economic downturn and rate of customer satisfaction in Mobile Cloud service, special issue from the first international workshop on Emerging Software as a Service and Analytics
19-26
Chang, Victor
a7c75287-b649-4a63-a26c-6af6f26525a4
7 May 2014
Chang, Victor
a7c75287-b649-4a63-a26c-6af6f26525a4
Chang, Victor
(2014)
Measuring and analyzing German and Spanish customer satisfaction of using the iPhone 4S Mobile Cloud service.
Open Journal of Cloud Computing, 1 (1), .
Abstract
This paper presents the customer satisfaction analysis for measuring popularity in the Mobile Cloud, which is an emerging area in the Cloud and Big Data Computing. Organizational Sustainability Modeling (OSM) is the proposed method used in this research. The twelve-month of German and Spanish consumer data are used for the analysis to investigate the return and risk status associated with the ratings of customer satisfaction in the iPhone 4S Mobile Cloud services. Results show that there is a decline in the satisfaction ratings in Germany and Spain due to economic downturn and competitions in the market, which support our hypothesis. Key outputs have been explained and they confirm that all analysis and interpretations fulfill the criteria for OSM. The use of statistical and visualization method proposed by OSM can expose unexploited data and allows the stakeholders to understand the status of return and risk of their Cloud strategies easier than the use of other data analysis.
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OJCC-v1i1n03_Chang.pdf
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Published date: 7 May 2014
Keywords:
Organizational Sustainability Modeling (OSM, Mobile Cloud services, customer satisfaction ratings in Mobile Cloud and iPhone 4S, relationship between economic downturn and rate of customer satisfaction in Mobile Cloud service, special issue from the first international workshop on Emerging Software as a Service and Analytics
Organisations:
Electronics & Computer Science, Electronic & Software Systems
Identifiers
Local EPrints ID: 364723
URI: http://eprints.soton.ac.uk/id/eprint/364723
PURE UUID: cfe64719-51f6-4cf1-8cd1-bea6eb75a614
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Date deposited: 07 May 2014 10:54
Last modified: 09 Apr 2020 16:37
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Author:
Victor Chang
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