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Customer relationship management and data mining: a classification decision tree to predict customer behavior in global markets

Customer relationship management and data mining: a classification decision tree to predict customer behavior in global markets
Customer relationship management and data mining: a classification decision tree to predict customer behavior in global markets
9781466644502
IGI Global Editor
Veglio, V
a25dedee-3686-47be-a4cc-87a6d91cad7d
Niccolò, G
05cc03ed-5514-4c4a-b78e-5c62bc75c186
Vasant, P
Veglio, V
a25dedee-3686-47be-a4cc-87a6d91cad7d
Niccolò, G
05cc03ed-5514-4c4a-b78e-5c62bc75c186
Vasant, P

Veglio, V and Niccolò, G (2013) Customer relationship management and data mining: a classification decision tree to predict customer behavior in global markets. In, Vasant, P (ed.) Handbook of Research on Novel Soft Computing Intelligent Algorithms. Theory and Practical Applications. Harrisburg, US. IGI Global Editor.

Record type: Book Section

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Published date: 2013
Organisations: Centre for Relational Leadership & Change

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Local EPrints ID: 366378
URI: https://eprints.soton.ac.uk/id/eprint/366378
ISBN: 9781466644502
PURE UUID: b45e18bd-9c05-455a-83f6-a48f207592e1

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Date deposited: 09 Jul 2014 12:52
Last modified: 18 Jul 2017 02:14

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