Customer relationship management and data mining: a classification decision tree to predict customer behavior in global markets
Customer relationship management and data mining: a classification decision tree to predict customer behavior in global markets
9781466644502
Veglio, V
a25dedee-3686-47be-a4cc-87a6d91cad7d
Niccolò, G
05cc03ed-5514-4c4a-b78e-5c62bc75c186
2013
Veglio, V
a25dedee-3686-47be-a4cc-87a6d91cad7d
Niccolò, G
05cc03ed-5514-4c4a-b78e-5c62bc75c186
Veglio, V and Niccolò, G
(2013)
Customer relationship management and data mining: a classification decision tree to predict customer behavior in global markets.
In,
Vasant, P
(ed.)
Handbook of Research on Novel Soft Computing Intelligent Algorithms. Theory and Practical Applications.
Harrisburg, US.
IGI Global.
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Published date: 2013
Organisations:
Centre for Relational Leadership & Change
Identifiers
Local EPrints ID: 366378
URI: http://eprints.soton.ac.uk/id/eprint/366378
ISBN: 9781466644502
PURE UUID: b45e18bd-9c05-455a-83f6-a48f207592e1
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Date deposited: 09 Jul 2014 12:52
Last modified: 04 Mar 2024 18:05
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Contributors
Author:
V Veglio
Author:
G Niccolò
Editor:
P Vasant
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