Taking the relationship to the next level: a comparison of how supporters converse with charities on Facebook and Twitter


Phethean, Christopher, Tiropanis, Thanassis and Harris, Lisa (2014) Taking the relationship to the next level: a comparison of how supporters converse with charities on Facebook and Twitter At ACM Web Science Conference 2014 (WebSci14), United States. 23 - 26 Jun 2014. 2 pp, pp. 271-272. (doi:10.1145/2615569.2615648).

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Description/Abstract

Social media provide a unique opportunity for charities to reach a large audience with whom they can engage in productive two-way conversations. This abstract reports findings from a study that seeks to determine the extent to which these conversations occur, and whether they differ between Facebook and Twitter. Differences arise showing that Facebook receives more conversations in response to the charities' own posts. However, on Twitter more comments are made per each engaged supporter, which could represent more unsolicited discussion that provides an alternative type of value.

Item Type: Conference or Workshop Item (Poster)
Digital Object Identifier (DOI): doi:10.1145/2615569.2615648
Venue - Dates: ACM Web Science Conference 2014 (WebSci14), United States, 2014-06-23 - 2014-06-26
Related URLs:
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Organisations: Web & Internet Science
ePrint ID: 366609
Date :
Date Event
23 June 2014Published
Date Deposited: 03 Jul 2014 13:39
Last Modified: 22 Feb 2017 23:51
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/366609

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