Veglio, V. and Delbo, F. (2012) Predictive data mining models for marketing performance monitoring in global markets. LCBR European Marketing Conference 2012, Munich, Germany. 08 - 09 Aug 2012.
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Conference or Workshop Item
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Published date: August 2012
Venue - Dates:
LCBR European Marketing Conference 2012, Munich, Germany, 2012-08-08 - 2012-08-09
Organisations:
Southampton Business School
Identifiers
Local EPrints ID: 367001
URI: http://eprints.soton.ac.uk/id/eprint/367001
PURE UUID: d6d8c598-efa9-463c-83a3-df5547addc73
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Date deposited: 15 Sep 2014 13:54
Last modified: 11 Dec 2021 04:39
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Contributors
Author:
V. Veglio
Author:
F. Delbo
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