The University of Southampton
University of Southampton Institutional Repository

Predictive data mining models for marketing performance monitoring in global markets

Predictive data mining models for marketing performance monitoring in global markets
Predictive data mining models for marketing performance monitoring in global markets
Veglio, V.
8b6ad8ba-9c31-4f11-888e-45face63f4e5
Delbo, F.
67532d19-dbf0-4332-a9c0-254eea9b64e7
Veglio, V.
8b6ad8ba-9c31-4f11-888e-45face63f4e5
Delbo, F.
67532d19-dbf0-4332-a9c0-254eea9b64e7

Veglio, V. and Delbo, F. (2012) Predictive data mining models for marketing performance monitoring in global markets. LCBR European Marketing Conference 2012, Germany. 09 - 10 Aug 2012.

Record type: Conference or Workshop Item (Paper)

Full text not available from this repository.

More information

Published date: August 2012
Venue - Dates: LCBR European Marketing Conference 2012, Germany, 2012-08-09 - 2012-08-10
Organisations: Southampton Business School

Identifiers

Local EPrints ID: 367001
URI: http://eprints.soton.ac.uk/id/eprint/367001
PURE UUID: d6d8c598-efa9-463c-83a3-df5547addc73

Catalogue record

Date deposited: 15 Sep 2014 13:54
Last modified: 18 Jul 2017 02:05

Export record

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×