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Customer churn management and marketing retention strategies: an application of support vector machines based on AUC parameter-selection in the Italian electricity industry

Customer churn management and marketing retention strategies: an application of support vector machines based on AUC parameter-selection in the Italian electricity industry
Customer churn management and marketing retention strategies: an application of support vector machines based on AUC parameter-selection in the Italian electricity industry
0957-4174
Gordini, N.
851d9567-a067-43e1-ba79-c6900ad7ac9d
Veglio, V.
8b6ad8ba-9c31-4f11-888e-45face63f4e5
Gordini, N.
851d9567-a067-43e1-ba79-c6900ad7ac9d
Veglio, V.
8b6ad8ba-9c31-4f11-888e-45face63f4e5

Gordini, N. and Veglio, V. (2014) Customer churn management and marketing retention strategies: an application of support vector machines based on AUC parameter-selection in the Italian electricity industry. Expert Systems with Applications. (Submitted)

Record type: Article

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More information

Submitted date: July 2014
Organisations: Centre for Relational Leadership & Change

Identifiers

Local EPrints ID: 367072
URI: http://eprints.soton.ac.uk/id/eprint/367072
ISSN: 0957-4174
PURE UUID: 7a8b0448-74e5-442b-940d-58131156dde9

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Date deposited: 22 Jul 2014 09:13
Last modified: 11 Dec 2021 04:41

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Contributors

Author: N. Gordini
Author: V. Veglio

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