Customer churn management and marketing retention strategies: an application of support vector machines based on AUC parameter-selection in the Italian electricity industry
Customer churn management and marketing retention strategies: an application of support vector machines based on AUC parameter-selection in the Italian electricity industry
Gordini, N.
851d9567-a067-43e1-ba79-c6900ad7ac9d
Veglio, V.
8b6ad8ba-9c31-4f11-888e-45face63f4e5
Gordini, N.
851d9567-a067-43e1-ba79-c6900ad7ac9d
Veglio, V.
8b6ad8ba-9c31-4f11-888e-45face63f4e5
Gordini, N. and Veglio, V.
(2014)
Customer churn management and marketing retention strategies: an application of support vector machines based on AUC parameter-selection in the Italian electricity industry.
Expert Systems with Applications.
(Submitted)
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Submitted date: July 2014
Organisations:
Centre for Relational Leadership & Change
Identifiers
Local EPrints ID: 367072
URI: http://eprints.soton.ac.uk/id/eprint/367072
ISSN: 0957-4174
PURE UUID: 7a8b0448-74e5-442b-940d-58131156dde9
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Date deposited: 22 Jul 2014 09:13
Last modified: 11 Dec 2021 04:41
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Contributors
Author:
N. Gordini
Author:
V. Veglio
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