Choice architecture and design with intent
Choice architecture and design with intent
Motivation – Choice architecture (Thaler & Sunstein, 2008) is a phrase of the moment among politicians and economists seeking to influence public behaviour, but the relevance of the concept to designers has received little attention. This paper places choice architecture within the context of Design with Intent—design intended to influence user behaviour. Research approach – The concepts are introduced and choice architecture is deconstructed. Findings/Design – Affordances and Simon’s behavioural model (1955) help understand choice architecture in more detail. Research limitations/Implications – This is only a very brief, limited foray into what choice architecture is. Originality/Value – User behaviour can be a major determinant of product efficiency: user decisions can contribute significantly to environmental impacts. Understanding the reasons behind them, a range of design techniques can be identified to help users towards more efficient interactions. Take away message – The intended outcome is a useful design method for helping users use things more efficiently.
Stanton, Neville A.
351a44ab-09a0-422a-a738-01df1fe0fadd
Lockton, Dan
81a4d7f3-6682-4fc0-8e2b-b90147898539
Harrison, David
864be260-5888-46c3-a883-c683bd9bcc98
2009
Stanton, Neville A.
351a44ab-09a0-422a-a738-01df1fe0fadd
Lockton, Dan
81a4d7f3-6682-4fc0-8e2b-b90147898539
Harrison, David
864be260-5888-46c3-a883-c683bd9bcc98
Stanton, Neville A., Lockton, Dan and Harrison, David
(2009)
Choice architecture and design with intent.
NDM9, 9th Bi-Annual International Conference on Naturalistic Decision Making, London, United Kingdom.
23 - 26 Jun 2009.
Record type:
Conference or Workshop Item
(Paper)
Abstract
Motivation – Choice architecture (Thaler & Sunstein, 2008) is a phrase of the moment among politicians and economists seeking to influence public behaviour, but the relevance of the concept to designers has received little attention. This paper places choice architecture within the context of Design with Intent—design intended to influence user behaviour. Research approach – The concepts are introduced and choice architecture is deconstructed. Findings/Design – Affordances and Simon’s behavioural model (1955) help understand choice architecture in more detail. Research limitations/Implications – This is only a very brief, limited foray into what choice architecture is. Originality/Value – User behaviour can be a major determinant of product efficiency: user decisions can contribute significantly to environmental impacts. Understanding the reasons behind them, a range of design techniques can be identified to help users towards more efficient interactions. Take away message – The intended outcome is a useful design method for helping users use things more efficiently.
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Published date: 2009
Venue - Dates:
NDM9, 9th Bi-Annual International Conference on Naturalistic Decision Making, London, United Kingdom, 2009-06-23 - 2009-06-26
Organisations:
Transportation Group
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Local EPrints ID: 367233
URI: http://eprints.soton.ac.uk/id/eprint/367233
PURE UUID: 1c2226a9-9a2d-4f6b-9705-c94b5b528902
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Date deposited: 24 Jul 2014 15:49
Last modified: 15 Mar 2024 03:33
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Contributors
Author:
Dan Lockton
Author:
David Harrison
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