Concept generation for persuasive design
Concept generation for persuasive design
Designing ‘persuasive’ products and services for social benefit often involves adopting and adapting principles and patterns from other disciplines and contexts where behaviour change is a goal. This poster briefly reports on a series of controlled trials of an idea generation toolkit which aims to make this transposition of patterns easier, with designers and students applying the toolkit to four ‘design for sustainable behaviour’ briefs to generate new concepts for influencing user behaviour. While only a small sample, results show that using the toolkit does lead to an increase in the number of concepts generated for a majority of participants, compared with the control condition.
Stanton, Neville A.
351a44ab-09a0-422a-a738-01df1fe0fadd
Lockton, Dan
81a4d7f3-6682-4fc0-8e2b-b90147898539
Harrison, David
864be260-5888-46c3-a883-c683bd9bcc98
June 2010
Stanton, Neville A.
351a44ab-09a0-422a-a738-01df1fe0fadd
Lockton, Dan
81a4d7f3-6682-4fc0-8e2b-b90147898539
Harrison, David
864be260-5888-46c3-a883-c683bd9bcc98
Stanton, Neville A., Lockton, Dan and Harrison, David
(2010)
Concept generation for persuasive design.
PERSUASIVE 2010: 5th Intenational Conference on Persuasive Technology, Copenhagen, Denmark.
07 - 09 Jun 2010.
4 pp
.
Record type:
Conference or Workshop Item
(Paper)
Abstract
Designing ‘persuasive’ products and services for social benefit often involves adopting and adapting principles and patterns from other disciplines and contexts where behaviour change is a goal. This poster briefly reports on a series of controlled trials of an idea generation toolkit which aims to make this transposition of patterns easier, with designers and students applying the toolkit to four ‘design for sustainable behaviour’ briefs to generate new concepts for influencing user behaviour. While only a small sample, results show that using the toolkit does lead to an increase in the number of concepts generated for a majority of participants, compared with the control condition.
Text
__soton.ac.uk_ude_personalfiles_users_jr1d11_mydesktop_ePrints_Concept Generation for Persuasive Design.pdf
- Accepted Manuscript
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Published date: June 2010
Venue - Dates:
PERSUASIVE 2010: 5th Intenational Conference on Persuasive Technology, Copenhagen, Denmark, 2010-06-07 - 2010-06-09
Organisations:
Transportation Group
Identifiers
Local EPrints ID: 367379
URI: http://eprints.soton.ac.uk/id/eprint/367379
PURE UUID: 4286abe5-520a-4e39-ba7d-7270e10381ca
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Date deposited: 12 Sep 2014 15:24
Last modified: 15 Mar 2024 03:33
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Contributors
Author:
Dan Lockton
Author:
David Harrison
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