Verstraeten, G., Baesens, B., Van den Poel, D., Egmont-Petersen, M., Van Kenhove, P. and Vanthienen, J. (2002) Targeting long-life customers: towards a segmented CRM approach. Thirty-First European Marketing Academy Conference (EMAC'2002), Braga, Portugal.
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Conference or Workshop Item
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Published date: 2002
Venue - Dates:
Thirty-First European Marketing Academy Conference (EMAC'2002), Braga, Portugal, 2002-01-01
Identifiers
Local EPrints ID: 36750
URI: http://eprints.soton.ac.uk/id/eprint/36750
PURE UUID: 53749ebe-d53f-4f37-9da4-1372d81744e5
Catalogue record
Date deposited: 31 May 2006
Last modified: 12 Dec 2021 03:27
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Contributors
Author:
G. Verstraeten
Author:
D. Van den Poel
Author:
M. Egmont-Petersen
Author:
P. Van Kenhove
Author:
J. Vanthienen
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