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Targeting long-life customers: towards a segmented CRM approach

Targeting long-life customers: towards a segmented CRM approach
Targeting long-life customers: towards a segmented CRM approach
Verstraeten, G.
c1a009f5-8761-47d0-b135-e9e876386d3d
Baesens, B.
f7c6496b-aa7f-4026-8616-ca61d9e216f0
Van den Poel, D.
956e522c-3a91-4885-ac2d-4eee48b27353
Egmont-Petersen, M.
3c580589-1390-4358-9661-1b19a0d1247e
Van Kenhove, P.
c07f1776-13f2-47ab-9717-7a45a3180607
Vanthienen, J.
808131f1-b77b-4dee-bdda-90a94124c999
Verstraeten, G.
c1a009f5-8761-47d0-b135-e9e876386d3d
Baesens, B.
f7c6496b-aa7f-4026-8616-ca61d9e216f0
Van den Poel, D.
956e522c-3a91-4885-ac2d-4eee48b27353
Egmont-Petersen, M.
3c580589-1390-4358-9661-1b19a0d1247e
Van Kenhove, P.
c07f1776-13f2-47ab-9717-7a45a3180607
Vanthienen, J.
808131f1-b77b-4dee-bdda-90a94124c999

Verstraeten, G., Baesens, B., Van den Poel, D., Egmont-Petersen, M., Van Kenhove, P. and Vanthienen, J. (2002) Targeting long-life customers: towards a segmented CRM approach. Thirty-First European Marketing Academy Conference (EMAC'2002), Braga, Portugal.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 2002
Venue - Dates: Thirty-First European Marketing Academy Conference (EMAC'2002), Braga, Portugal, 2002-01-01

Identifiers

Local EPrints ID: 36750
URI: http://eprints.soton.ac.uk/id/eprint/36750
PURE UUID: 53749ebe-d53f-4f37-9da4-1372d81744e5
ORCID for B. Baesens: ORCID iD orcid.org/0000-0002-5831-5668

Catalogue record

Date deposited: 31 May 2006
Last modified: 12 Dec 2021 03:27

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Contributors

Author: G. Verstraeten
Author: B. Baesens ORCID iD
Author: D. Van den Poel
Author: M. Egmont-Petersen
Author: P. Van Kenhove
Author: J. Vanthienen

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