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Testing geographical framing and substitution effects in spatial choice experiments

Testing geographical framing and substitution effects in spatial choice experiments
Testing geographical framing and substitution effects in spatial choice experiments
One of the main challenges in modelling spatial choices is the complexity resulting from the availability of multiple alternatives at different geographical scales. This study aims to test geographical framing and substitution effects in stated choice experiments by first increasing and subsequently reducing the geographical scale and associated set of choice alternatives in the experiment. Geographical framing effects are tested by comparing estimated choice models for differently sized choice sets. Testing these framing effects related to choice set size helps to inform decisions on choice set composition. The results indicate that changing the choice set size has little to no effect on preference parameters and estimated WTP values. However, the larger choice set is associated with higher error variance, suggesting higher choice task complexity.

1755-5345
32-48
Schaafsma, Marije
937ac629-0fa2-4a11-bdf7-c3688405467d
Brouwer, Roy
e05861b5-5961-45cd-9de0-883067908c5e
Schaafsma, Marije
937ac629-0fa2-4a11-bdf7-c3688405467d
Brouwer, Roy
e05861b5-5961-45cd-9de0-883067908c5e

Schaafsma, Marije and Brouwer, Roy (2013) Testing geographical framing and substitution effects in spatial choice experiments. Journal of Choice Modelling, 8, 32-48. (doi:10.1016/j.jocm.2013.04.007).

Record type: Article

Abstract

One of the main challenges in modelling spatial choices is the complexity resulting from the availability of multiple alternatives at different geographical scales. This study aims to test geographical framing and substitution effects in stated choice experiments by first increasing and subsequently reducing the geographical scale and associated set of choice alternatives in the experiment. Geographical framing effects are tested by comparing estimated choice models for differently sized choice sets. Testing these framing effects related to choice set size helps to inform decisions on choice set composition. The results indicate that changing the choice set size has little to no effect on preference parameters and estimated WTP values. However, the larger choice set is associated with higher error variance, suggesting higher choice task complexity.

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More information

Published date: September 2013
Organisations: Faculty of Natural and Environmental Sciences, Geography & Environment

Identifiers

Local EPrints ID: 368356
URI: https://eprints.soton.ac.uk/id/eprint/368356
ISSN: 1755-5345
PURE UUID: 8732449c-4250-47a1-9a02-7ea1a4e240d9
ORCID for Marije Schaafsma: ORCID iD orcid.org/0000-0003-0878-069X

Catalogue record

Date deposited: 12 Sep 2014 11:19
Last modified: 14 Jun 2019 00:30

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