Modelling the user: how design for sustainable behaviour can reveal different stakeholder perspectives on human nature
Modelling the user: how design for sustainable behaviour can reveal different stakeholder perspectives on human nature
Influencing more environmentally friendly and sustainable behaviour is a current focus of many projects, ranging from government social marketing campaigns, education and tax structures to designers’ work on interactive products, services and environments. There is a wide variety of techniques and methods used—we have identified over 100 design patterns in our Design with Intent toolkit—each intended to work via a particular set of cognitive and environmental principles. These approaches make different assumptions about ‘what people are like’: how users will respond to behavioural interventions, and why, and in the process reveal some of the assumptions that designers and other stakeholders, such as clients commissioning a project, make about human nature. In this paper, we discuss three simple models of user behaviour—the Pinball, the Shortcut and the Thoughtful—which emerge from user experience designers’ statements about users while focused on designing for behaviour change. We characterise these models using systems terminology and examine the application of each model to design for sustainable behaviour via a series of examples
1-22
Lockton, Dan
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Harrison, David
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Stanton, Neville A.
351a44ab-09a0-422a-a738-01df1fe0fadd
October 2010
Lockton, Dan
81a4d7f3-6682-4fc0-8e2b-b90147898539
Harrison, David
864be260-5888-46c3-a883-c683bd9bcc98
Stanton, Neville A.
351a44ab-09a0-422a-a738-01df1fe0fadd
Lockton, Dan, Harrison, David and Stanton, Neville A.
(2010)
Modelling the user: how design for sustainable behaviour can reveal different stakeholder perspectives on human nature.
Knowledge Collaboration & Learning for Sustainable Innovation, Delft, Netherlands.
25 - 29 Oct 2010.
.
Record type:
Conference or Workshop Item
(Paper)
Abstract
Influencing more environmentally friendly and sustainable behaviour is a current focus of many projects, ranging from government social marketing campaigns, education and tax structures to designers’ work on interactive products, services and environments. There is a wide variety of techniques and methods used—we have identified over 100 design patterns in our Design with Intent toolkit—each intended to work via a particular set of cognitive and environmental principles. These approaches make different assumptions about ‘what people are like’: how users will respond to behavioural interventions, and why, and in the process reveal some of the assumptions that designers and other stakeholders, such as clients commissioning a project, make about human nature. In this paper, we discuss three simple models of user behaviour—the Pinball, the Shortcut and the Thoughtful—which emerge from user experience designers’ statements about users while focused on designing for behaviour change. We characterise these models using systems terminology and examine the application of each model to design for sustainable behaviour via a series of examples
Text
__soton.ac.uk_ude_personalfiles_users_jr1d11_mydesktop_ePrints_modelling the user.pdf
- Accepted Manuscript
More information
Published date: October 2010
Venue - Dates:
Knowledge Collaboration & Learning for Sustainable Innovation, Delft, Netherlands, 2010-10-25 - 2010-10-29
Organisations:
Transportation Group
Identifiers
Local EPrints ID: 369156
URI: http://eprints.soton.ac.uk/id/eprint/369156
PURE UUID: ff8898c7-8a4f-4dd1-97e6-a26146264408
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Date deposited: 10 Oct 2014 13:17
Last modified: 15 Mar 2024 03:33
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Contributors
Author:
Dan Lockton
Author:
David Harrison
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