Social networks and cultural workers: towards an archive for the prosumer
Social networks and cultural workers: towards an archive for the prosumer
The cultural worker is a key figure in social networks, producing the vast amounts of data which are integral to the profits sites of sites such as Facebook. This paper develops a conceptual framework that accounts for the contradictory ways in which user-generated data both extends networks of connectivity, while simultaneously renders subjects more productive within our information economy. By theorizing the digital profile as a personal archive I want to account for the ways in which digital archives of users on-line straddle the fine line between extension and domination, or rather between a desire for connectivity and the accumulation of surplus value based on the immaterial labour of those who frequent these socially networked spaces. The archive as a conceptual framework offers a theoretical paradigm to grasp the impact social media is having on the everyday lived experiences of users participate on-line and who are ultimately rendered productive as a very specific manifestation of the cultural worker – the prosumer.
137-152
Pybus, Jennifer
ab68a3f7-0a41-4a87-95db-43d0da0307ac
12 November 2012
Pybus, Jennifer
ab68a3f7-0a41-4a87-95db-43d0da0307ac
Pybus, Jennifer
(2012)
Social networks and cultural workers: towards an archive for the prosumer.
Journal of Cultural Economy, 6 (2), .
(doi:10.1080/17530350.2012.742850).
Abstract
The cultural worker is a key figure in social networks, producing the vast amounts of data which are integral to the profits sites of sites such as Facebook. This paper develops a conceptual framework that accounts for the contradictory ways in which user-generated data both extends networks of connectivity, while simultaneously renders subjects more productive within our information economy. By theorizing the digital profile as a personal archive I want to account for the ways in which digital archives of users on-line straddle the fine line between extension and domination, or rather between a desire for connectivity and the accumulation of surplus value based on the immaterial labour of those who frequent these socially networked spaces. The archive as a conceptual framework offers a theoretical paradigm to grasp the impact social media is having on the everyday lived experiences of users participate on-line and who are ultimately rendered productive as a very specific manifestation of the cultural worker – the prosumer.
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Published date: 12 November 2012
Organisations:
Faculty of Humanities
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Local EPrints ID: 369171
URI: http://eprints.soton.ac.uk/id/eprint/369171
ISSN: 1753-0350
PURE UUID: 9868a739-2260-433c-8c31-a4dcdb0a8420
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Date deposited: 29 Sep 2014 12:42
Last modified: 14 Mar 2024 17:59
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Jennifer Pybus
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