Cleanweb UK: how British companies are using the Web for economic growth & environmental impact

Masero, Sonny and Townsend, Jack (2014) Cleanweb UK: how British companies are using the Web for economic growth & environmental impact London, GB. Nesta 72pp.

Record type: Monograph (Working Paper)

Abstract

The Cleanweb sector sits at the intersection between cleantech, web technology, the Internet of Things and Collaborative Consumption. It combines technology innovation, new business models and commercial sustainability objectives with reducing our impact on the environment. These technology businesses are transforming the way their customers activate environmental change. The UK is particularly well-placed in Europe to take a lead in shaping this market if the right support is provided for the companies in this sector. This scoping study is the first attempt to map out the UK Cleanweb sector so that an understanding of the sector’s emerging trends and business support requirements can be formed and appropriate action taken. The report makes recommendations for how this sector can be supported for economic growth and for environmental benefit.

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Working Paper_ Cleanweb UK Market Scoping_FINAL - Sonny Masero.pdf - Accepted Manuscript

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Cleanweb in the UK Market Scoping_FINAL Exec Summary - Sonny Masero.pdf - Accepted Manuscript

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